ABM & Marketing Analytics Specialist

Job description

**About the Company** : Straive is a trusted leader in building and operationalizing enterprise data and AI solutions for top global brands and corporations. Our key differentiators include extensive domain expertise across multiple industry verticals, coupled with cutting-edge data analytics and AI capabilities that drive measurable ROI for our clients. With a global presence spanning 30+ countries and a team of 18,000+ professionals, we integrate industry knowledge with scalable technology solutions and AI accelerators to deliver data-driven solutions to the world’s leading organizations. Our headquarters are based in Singapore, with offices across the U.S., UK, Canada, India, the Philippines, Vietnam, and Nicaragua. Website: https://www.straive.com/ **About the Role** : We are looking for an ABM & Marketing Analytics Specialist who can support account-based marketing campaigns, campaign coordination, prospect journey tracking, and marketing performance analytics. This role will work closely with marketing, sales, business stakeholders, content, design, and digital teams to plan, execute, track, and optimize ABM and demand generation campaigns. The ideal candidate should have strong experience in HubSpot/CRM, marketing analytics, campaign reporting, and lead funnel tracking. The role requires someone who can not only coordinate campaigns, but also analyze prospect engagement, identify conversion gaps, share actionable insights, and help improve lead-to-opportunity conversion. **Responsibilities** : **ABM & Campaign Execution** - Plan and support ABM campaigns for priority accounts, industries, and buyer personas. - Build and maintain target account lists, contact lists, persona maps, stakeholder maps, and campaign trackers. - Coordinate campaign execution across LinkedIn Ads, Google Ads, email campaigns, landing pages, webinars, events, content promotions, and sales outreach. - Work with sales and business teams to align account priorities, messaging, follow-up actions, and campaign objectives. - Track campaign timelines, approvals, dependencies, blockers, and action items to ensure smooth execution. - **Marketing Analytics & Prospect Journey Tracking** - Track the complete prospect journey across campaigns, website visits, landing pages, email engagement, paid media, CRM activity, and sales follow-up. - Use HubSpot and analytics tools to monitor lead source, campaign influence, engagement history, lifecycle stage movement, and conversion performance. - Analyze MQL, SQL, opportunity, pipeline, and conversion trends to identify gaps and improvement areas. - Create reports and dashboards covering impressions, clicks, CTR, CPC, CPL, leads, MQLs, SQLs, opportunities, pipeline influence, and account engagement. - Share clear insights and recommendations to improve campaign performance, lead quality, and lead-to-opportunity conversion. - Maintain campaign dashboards, lead trackers, funnel reports, and account engagement reports. - **Research & Account Intelligence** - Conduct account, industry, competitor, and persona research to support ABM campaigns. - Identify key decision-makers, buying committees, business challenges, market signals, and engagement opportunities within target accounts. - Use tools such as LinkedIn Sales Navigator, ZoomInfo, HubSpot, Google Analytics, Factors.ai and other research platforms to support targeting and outreach. - **Stakeholder Coordination** - Coordinate with marketing, sales, business leaders, content, design, digital teams, and agencies to move campaigns forward. - Document campaign updates, meeting notes, decisions, action items, lead flow updates, and performance insights. - Provide regular updates to stakeholders on campaign progress, account engagement, lead movement, and conversion opportunities. **Qualifications** : - 3–5 years of experience in ABM, B2B marketing analytics, demand generation, campaign operations, or marketing research. - Strong understanding of Account-Based Marketing, target account planning, persona mapping, and sales-marketing alignment. - Hands-on experience with HubSpot or similar CRM/marketing automation platforms. - Strong knowledge of marketing analytics, funnel tracking, prospect journey analysis, and campaign performance reporting. - Experience using analytics tools such as Google Analytics, Looker Studio, Power BI, Tableau, HubSpot dashboards, or similar platforms. - Experience with LinkedIn Campaign Manager, Google Ads, LinkedIn Sales Navigator, ZoomInfo, Salesforce, SEMrush, or similar tools. - Strong Excel / Google Sheets skills, including pivots, formulas, filters, dashboards, data cleaning, and reporting. - Ability to convert campaign and CRM data into actionable insights and recommendations. - Strong communication, coordination, follow-up, and stakeholder management skills. - Ability to manage multiple campaigns, reports, timelines, and stakeholders independently. **Preferred Skills** : - Experience in B2B services, data analytics, AI, publishing, EdTech, research, or professional services marketing. - Exposure to intent data, account engagement scoring, attribution reporting, lead scoring, and lifecycle-stage optimization. - Experience improving lead conversion through data-driven campaign and funnel analysis.