Acquisition Manager - Gomatinagar

Job description

JOB TITLE Acquisition Manager GRADE DM-I DEPARTMENT Branch Banking LOCATION Branch TYPE OF POSITION Full-time REPORTS TO Branch Sales Manager - Branch Banking REPORTING INTO NA ROLE PURPOSE OBJECTIVE The incumbent will be primarily responsible to - - Acquire new customers for liabilities from open market - Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities - Enhance the relationship with the existing customers by cross-selling products and services as per the profile need of the customers - Train/assist customers to use ATM and BCs; drive usage of alternate channels SIZE OF THE ROLE FINANCIAL SIZE NON-FINANCIAL SIZE - Target assigned as per the branch - CASA Book as per the branch - TD Book as per the branch - Segment wise book (NR, Senior Citizen, HNI etc) as per the branch - Number target for all the respective products. - CA - SA - TD KEY DUTIES RESPONSIBILITIES OF THE ROLE Business - Meet the set targets on liabilities in terms of open market acquisition existing customer conversion - Understand need and acquire customers who meet the criteria for liability products through either of the below channels: - Leads generated by branch staff and personal leads - Referrals generated from existing customers - Alternate channels - Maintain the database of the prospects, meet select prospects and manage the relationship thereafter - Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer - Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers - Share customer insights/product related feedback with the Sales Manager - Liabilities Customers - Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services - Reduce customer dormancy and customer attrition by continuous engagement / interaction - Resolves the customer queries on various accounts, FD / RD, remittances third party product Internal Processes - Guide the customer to fill the Account Opening Form; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents - Strictly adhere maintain compliance to KYC norms - Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash Learning Performance - Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch - Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities - Ensure adherence to training man-days/ mandatory training programs for self Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines MINIMUM REQUIREMENTS OF KNOWLEDGE SKILLS Educational Qualifications - Graduate, preferably in commerce and related streams