Acquisition Manager - Gomatinagar

Job description

JOB TITLE Acquisition Manager GRADE DM-I DEPARTMENT Branch Banking LOCATION Branch TYPE OF POSITION Full-time REPORTS TO Branch Sales Manager - Branch Banking REPORTING INTO NA ROLE PURPOSE OBJECTIVE The incumbent will be primarily responsible to - • Acquire new customers for liabilities from open market • Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities • Enhance the relationship with the existing customers by cross-selling products and services as per the profile need of the customers • Train/assist customers to use ATM and BCs; drive usage of alternate channels SIZE OF THE ROLE FINANCIAL SIZE NON-FINANCIAL SIZE • Target assigned as per the branch • CASA Book as per the branch • TD Book as per the branch • Segment wise book (NR, Senior Citizen, HNI etc) as per the branch • Number target for all the respective products. • CA • SA • TD KEY DUTIES RESPONSIBILITIES OF THE ROLE Business • Meet the set targets on liabilities in terms of open market acquisition existing customer conversion • Understand need and acquire customers who meet the criteria for liability products through either of the below channels: • Leads generated by branch staff and personal leads • Referrals generated from existing customers • Alternate channels • Maintain the database of the prospects, meet select prospects and manage the relationship thereafter • Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer • Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers • Share customer insights/product related feedback with the Sales Manager - Liabilities Customers • Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services • Reduce customer dormancy and customer attrition by continuous engagement / interaction • Resolves the customer queries on various accounts, FD / RD, remittances third party product Internal Processes • Guide the customer to fill the Account Opening Form; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents • Strictly adhere maintain compliance to KYC norms • Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash Learning Performance • Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch • Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities • Ensure adherence to training man-days/ mandatory training programs for self Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines MINIMUM REQUIREMENTS OF KNOWLEDGE SKILLS Educational Qualifications • Graduate, preferably in commerce and related streams