Ad Ops Executive

Job description

**Job Requirements** - Experience with the display ecosystem of ad networks, first and third-party audience targeting and technology, online measurement, ad operations, Google Ad Manager/ Double Click for Publisher and Google display ad buying delivery and measurement platforms. - Should be thorough with Google Ad Manager Interface and its operational setup. - Should have strong understanding of Unified Pricing Rules and First Look Auction Pricing and setups related to these. - Ability to work independently and as a part of a team - Ability to demonstrate measurable impact of campaign strategy and to deliver customer-focused results in a fast-paced environment. - Ability to quickly complete large volumes of high-quality work. - Ability to successfully navigate and influence within a complex business environment. - Ability to handle multiple, simultaneous projects under deadline pressure. **Responsibilities** - Operationalize GAM Basic or GAM 360 campaign management, deliver sophistication in media activation and campaign management for a portfolio of key Advertisers - Develop and execute programmatic revenue monetization strategies for Google Ad Manager Publishers. - Work with publishers to identify and implement the best programmatic solutions for their needs. - Work with other teams within Ad Tech to develop and improve Google Ad Manager's programmatic features and offerings. - Stay up-to-date on the latest trends and developments in programmatic advertising. - Provide technical support and training to internal team members on Google Ad Manager's programmatic features. - Analyze programmatic data to identify trends and opportunities for improvement. - Be responsible for setting up campaigns on google platform and optimizing them to desired results. Analyze campaign management strengths/weaknesses and areas of opportunity to grow partner proficiency in GAM/ DFP - Will be responsible in enabling steps to increase ad exchange revenue exponentially - Act as a thought professional in introducing and driving new or advanced optimization techniques and campaign management approaches on GAM Basic/ GAM 360. - Work closely with internal teams to guarantee client satisfaction on campaigns - Conduct ongoing media performance strategy management with trading leads agencies. Work with them to illuminate partner-level insights around how optimization could be improved. - Collaborate effectively with vendors and in-market sales teams to drive growth plans of our large advertisers. Develop and apply knowledge of the market for vertical and sub-verticals in solutions offered.