Adobe AJO Engineer
Tata Consultancy Services · Hyderabad, Telangana, India - Indore, Madhya Pradesh, India - Pune, Maharashtra, India
Tata Consultancy Services · Hyderabad, Telangana, India - Indore, Madhya Pradesh, India - Pune, Maharashtra, India
Adobe AJO Engineer Location : HYD/Pune/Indore Experience ; 5 to 15 years **Key Responsibilities\\*** - Design, build, and optimize end-to-end customer journeys using Adobe Journey Optimizer - Develop and execute omnichannel campaigns across email, mobile, and web channels - Configure and manage workflows, decision rules, and audience segmentation - Integrate AJO with Adobe Experience Platform (AEP) and other enterprise systems - Handle API integrations and real-time data pipelines for seamless data exchange - Monitor, troubleshoot, and resolve campaign and platform-related issues - Analyze campaign results and drive continuous optimization and performance improvement - Maintain documentation, playbooks, and best practices for operational excellence - Collaborate with business stakeholders and cross-functional teams to deliver solutions - Support ongoing platform enhancements and innovation initiatives - Strong hands-on experience in Adobe Journey Optimizer (AJO) for customer journey design and orchestration - Solid expertise in Adobe Experience Platform (AEP) including schemas, segmentation, and Real-Time Customer Profile - Proficiency in API integrations and managing cross-platform data flows - Experience in real-time data processing and event-driven architectures - Strong understanding of workflow configuration, decisioning logic, and personalization strategies - Ability to analyze campaign performance and optimize using data-driven insights - Good knowledge of omnichannel campaign execution (Email, Web, Mobile) - Experience in troubleshooting and production support for AJO/AEP platforms - Familiarity with Adobe ecosystem tools (Adobe Campaign, Adobe Target) good to have Exposure to Agile/Scrum methodologies and collaborative delivery environments **Key Responsibilities\\*** - Design, build, and optimize end-to-end customer journeys using Adobe Journey Optimizer - Develop and execute omnichannel campaigns across email, mobile, and web channels - Configure and manage workflows, decision rules, and audience segmentation - Integrate AJO with Adobe Experience Platform (AEP) and other enterprise systems - Handle API integrations and real-time data pipelines for seamless data exchange - Monitor, troubleshoot, and resolve campaign and platform-related issues - Analyze campaign results and drive continuous optimization and performance improvement - Maintain documentation, playbooks, and best practices for operational excellence - Collaborate with business stakeholders and cross-functional teams to deliver solutions - Support ongoing platform enhancements and innovation initiatives