Adobe Analytics Consultant

Job description

Role: Adobe Analytics Consultant Location: Pan India Experience: 5+ Years Immediate Joiners Only We are looking for a Digital Analytics consultant to work within our Analytics Team. The successful candidate will be responsible for working with a portfolio of clients to assist in: defining and implementing measurement strategies that align with client marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross channel performance reports with actionable insight. The role will also involve aim of improving efficiency in clients’ digital marketing strategies and increasing ROI. Primary Responsibilities: • Regular interaction with stakeholders to understand the new requirements • Managing and Implementation of Adobe Analytics / AEP / CJA/ AJO/ Glass box/ QM tags on website / Apps (Tools: Adobe Launch or any other Tag manager) • Building reports/dashboards and case studies on data captured in Adobe Analytics / Session Cam tools • Product/business/support monitoring and analyzing the performances • Generate insights based on trends observed in the data, tie back to the business initiatives and update business owners • Use statistical tools to identify and evaluate the relationships between data fields and outcomes • Produce tactical analysis and implications/recommendations in line with business expectations • Managing team objective tied to KPI/KRA • Able to translate business requirements into advanced technical solutions to continually optimize measure and improve outcomes • Recognizing and observing emerging trends, opportunities and threats from changes in Search, Social and the wider Analytics landscape • Develop and enhance automated reporting templates that communicate KPI, trends and deviations to stakeholders. • Ensure data integrity and recognize / resolve data inconsistencies in reports, analysis and analytics toolsets. • Designing solutions to enhance the user experience on Provider Apps Required Skills: • Minimum 4+ years of experience in developing solution using Adobe Experience Cloud Products Adobe Analytics / AEP / CJA/ AJO/ Glassbox/ QM • Minimum 4+ years of experience in building reports/dashboards using Adobe Analytics (Must Have) • Minimum 4+ years of experience Implementing Adobe Analytics/AEP/CJA / GlassBox/ QM tag on website (Tools: Adobe Launch or other Tag manager) (Must have) • Exposure to data analysis and reporting tools (Adobe Analysis Workspace , Tableau etc. ) • Experience in working with a marketing/Business intelligence environment • High level experience in data analysis techniques • Strong proficiency in MS Excel and PowerPoint • Effective presentation and story boarding skills with exposure to executive level presentations • Excellent Communication skills and team handling skills Assets: • Enthusiastic and self-motivated, with the ability to lead projects proactively • Meticulous attention to detail, with an overall passion for continual improvement • Innovative and creative, with a logical and methodical approach to problem solving • Credible and articulate, with excellent communication, presentation and interpersonal skills • Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority