Adobe Analytics Developer

Job description

**Role & responsibilities** Hands on experience in Digital analytics tools like Adobe analytics, Google Analytics, Appsflyer is required with focus on following Web & Mobile analytics: To drive better understanding of customer journey, CTAs, events, marketing channel rules, integrations Measurement & Reporting: Manage proper measurement, reporting, analysis and optimisation of online journeys and campaigns. Support build out of performance reporting dashboards. Experience building external dashboards using Tableau is an added advantage. Analytics & Insights: Help analytics processes to drive insights. Collaborate with Retail analytics teams to build predictive models that drive optimisation of Digital & Omni channel journey’s Will be responsible for business requirements, functional design, configuration, testing, training and implementation of Digital analytics and Mobile attribution tools using tag management platform Ensuring deliverables are of the desired quality and have appropriate endorsements/ sign-offs Clearly communicating priorities, objectives/goals, mission and acceptance criteria to the Agile Delivery Team Prepare BRD and User stories and get them signed-off with country stakeholders. Walkthrough of user stories with implementation teams and agree on implementation timelines. Validate deliveries through success metrics, after deployment to ensure they meet all operational and business requirements and drive maintenance and problem resolution, as required.