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Adobe Analytics / Google Analytics with TAG Management

Cognizant Consulting · Chennai, Tamil Nadu, India, Tamil Nadu

4–10 yrs experienceFullTime, PermanentPosted 3 days ago
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Job description

Job Description - -------------- **Role:** **Adobe Analytics Tag Management** **Exp: 3 to 8 years** **Responsibilities** * Develop and maintain high-quality web applications using CSS 3.0 HTML 5 and JavaScript ES5/ES6 to ensure seamless user experiences. * Collaborate with cross-functional teams to gather and analyze requirements ensuring alignment with business objectives. * Implement and optimize tracking solutions using Ensighten and Tealium to enhance data collection and analytics capabilities. * Utilize Adobe Analytics to provide insights and recommendations for improving website performance and user engagement. * Troubleshoot and resolve technical issues ensuring minimal downtime and optimal performance of web applications. * Stay updated with the latest industry trends and technologies to continuously improve development practices and processes. * Conduct code reviews and provide constructive feedback to team members to maintain high coding standards and quality. * Participate in agile development processes contributing to sprint planning daily stand-ups and retrospectives. * Ensure compliance with web standards and best practices to deliver accessible and secure web applications. * Collaborate with UX/UI designers to implement responsive and visually appealing web interfaces. * Provide technical guidance and support to junior developers fostering a collaborative and knowledge-sharing environment. * Contribute to the documentation of technical specifications and project requirements for future reference. * Engage in continuous learning and professional development to enhance technical skills and domain knowledge.