Adobe Experience Manager (Adobe Marketo Engineer)

Job description

**Role & responsibilities** - Strong hands-on experience in Adobe Marketo for campaign automation and program management - Expertise in B2B marketing workflows, lead management, and nurture programs - Proficiency in Marketo APIs, integrations, and customizations - Experience integrating Marketo with Adobe Experience Cloud and enterprise systems (CRM like Salesforce/MS Dynamics) - Strong understanding of audience segmentation, scoring models, and lifecycle management - Ability to analyze campaign performance and optimize automation workflows - Experience in troubleshooting production issues and ensuring platform stability - Knowledge of data governance, data hygiene, and compliance practices - Familiarity with marketing analytics and reporting tools (good to have) - Exposure to Agile/Scrum delivery models and cross-functional collaboration - Design, build, and optimize Marketo campaigns, smart workflows, and automation programs - Develop and manage nurture programs, lead scoring models, and audience segmentation strategies - Integrate Marketo with Adobe Experience Cloud, CRM systems, and other enterprise platforms - Monitor and resolve campaign failures, production issues, and platform performance challenges - Analyze workflows and drive continuous improvement in campaign efficiency and performance - Ensure data quality, governance, compliance, and best practices in marketing data management - Maintain documentation, SOPs, and operational playbooks - Collaborate with marketing, business, and technical teams to deliver scalable solutions - Support ongoing enhancements, innovation, and platform optimization initiatives