AEP, AJO

Job description

**Desired Competencies (Technical/Behavioral Competencies)** - Strong expertise in AJO configuration, journey orchestration, and decisioning. - Hands-on experience with Adobe Experience Platform and related modules. - Proficiency in data modeling, segmentation, and real-time personalization. - Understanding of data privacy regulations (GDPR, CCPA) and consent management. - Excellent problem-solving and communication skills. - Adobe Certified Expert in AJO or AEP. - Experience with API integrations and event-driven architectures. - Familiarity with marketing automation tools and customer data platforms. **Responsibility of / Expectations from the Role** The **AJO Lead** will be responsible for designing, implementing, and optimizing customer journeys using **Adobe Journey Optimizer**. This role involves leading the development and integration of AJO with Adobe Experience Platform (AEP) and other marketing technologies to deliver personalized, real-time experiences across multiple channels. The candidate will act as a subject matter expert, ensuring best practices, compliance, and seamless orchestration of campaigns - Lead end-to-end implementation of Adobe Journey Optimizer for multi-channel customer engagement. - Design and configure journeys, triggers, and decisioning logic to enable personalized experiences. - Integrate AJO with Adobe Experience Platform, data sources, and external systems. - Collaborate with marketing, analytics, and development teams to ensure accurate audience segmentation and message delivery. - Troubleshoot and optimize AJO workflows for performance and scalability. - Define and enforce best practices for AJO architecture, governance, and compliance. - Stay updated on Adobes latest features and enhancements related to AJO. - Provide technical guidance, documentation, and training to internal teams