AM - Brand and Category (eB2B Nykaa)

Job description

**Role Objective -** The person would handle his/ her categories and brands for the B2B channel such as the General Trade and the Modern Retail formats. The role entails building the business and running the P&L, leveraging know-how of internal and external variables to deliver sales and outreach of categories. Onboarding new brands, managing brand relationships, building these brands revenue through various channels, inventory management of all channels, Day to day management of the teams and building marketing strategy and execution. The role also entails forecasting, monitoring, understanding and reporting for each brand in the categories. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives. **On a typical day you will drive the following** Driving Sales: - Responsible for top-line revenue goals within the established investment budget to achieve P&L goals • Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs - Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy Monitoring Brand performance: - Negotiate budgets, set goals, monitor and report on performance - Secure Margins in line with overall guidance - Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan - Meet the plan for recognition and awareness of accountable brands - Report on performance against key metrics in approved formats Inventory Management & Cataloguing - Stock forecasting for initial launch based on store wise and channel wise sales targets. - Demand planning and forward forecasting - Liaising with the sales team for effective offtake at the store level. - Planning for any correction / liquidation for unsold inventory. - Regular feedback mechanism with brands to ensure they are onboard with all plans for them **You will bring the following to the table:** - 3-5 years of experience with leading Ecommerce/Beauty business/GTGraduation in any stream - MBA from a reputed institute would be strongly preferred **Skills:** - Negotiation Skills - Execution Management - Client Relationship Management - Analytical skills - Excel skills **Competencies** - Planning and Prioritizing - Collaboration - Problem solving - People Management ***Please apply only if you have experience in FMCG, Beauty, personal care.***