Analyst-Application Development-Business Intelligence

Job description

Role Overview We are seeking an experienced Senior Marketing Analytics & Digital Marketing Specialist with 5–6 years of experience in campaign analytics, performance marketing, and end-to-end digital marketing strategy execution. This role requires strong analytical ability and deep digital marketing expertise to drive growth, optimize campaigns, and deliver measurable ROI. Preferred Skills And Experience Must-Have Skills • 5–6 years of experience in marketing analytics and digital marketing. • Strong command of SQL, Excel/Sheets, Tableau. • Hands-on experience with Google Ads, Meta Ads, SEO tools, and campaign management. • Strong understanding of marketing funnels, attribution, CAC, ROAS, and LTV. • Ability to convert complex data into simple insights. • Good communication and storytelling skills. Good-to-Have Skills • Experience with Python, Pyspark or R for advanced analytics. • Knowledge of incrementality testing. • Familiarity with digital marketing platforms (e.g Adobe Analytics, Google Ads, Clickstream, Ads, and Google Analytics) and the data they generate. • Experience in Performance Marketing or Growth Analytics. Qualifications • Bachelor’s degree in marketing, Analytics, Statistics, or related fields. • Proven experience in a digital-first company, performance marketing agency, or consumer-tech brand.