Analyst, Social Media Intelligence

Job description

Job Description Summary #LI-Hybrid Location: Hyderabad, India Join a high-impact global analytics team at the forefront of Social Media Listening (SML) and digital insights in healthcare. As an SML Analyst, you will play a key role in transforming large-scale digital and social data into meaningful insights that shape strategic decisions across brands, therapy areas, and markets. Your work will directly contribute to a deeper understanding of patient experiences, competitive dynamics, and evolving healthcare conversations. This role offers a unique opportunity to work at the intersection of data, healthcare, and innovation, while gaining exposure to AI-enabled analytics.  Job Description Key Responsibilities • Support the delivery of Social Media Listening analysis, including:• Brand and disease landscape analysis • Competitive intelligence and congress tracking • Patient journey and audience insights • Social media perception and campaign performance analysis • Translate stakeholder requirements into structured analytical outputs • Perform qualitative and quantitative analysis to identify trends, patterns, and relevant insights • Support end-to-end execution of assigned projects, ensuring adherence to timelines and quality standards • Collaborate with internal stakeholders to understand business needs and provide analytical support • Support the development and maintenance of documentation, including standard operating procedures, quality checklists, and knowledge repositories • Comply with internal processes, including time tracking, KPI reporting, and applicable organizational policies • Work collaboratively with team members to support project delivery and knowledge sharing • AI & Analytics Capabilities• Support the application of automation and AI-enabled approaches within Social Media Listening workflows • Work with large volumes of structured and unstructured data to support analysis and insight generation • Utilize available tools and methodologies for activities such as data classification, tagging, and trend analysis • Stay updated on developments in digital analytics and AI relevant to Social Media Listening Essential Requirements: • MBA or full-time Graduation in Life Sciences, Pharmacy, Medicine, or related disciplines. • 2–3 years of experience in Social Media Listening, analytics, or market research, preferably in pharmaceutical or healthcare industry • Experience working with Social Media Listening tools such as Sprinklr, Brandwatch, Talkwalker, or similar platforms • Strong analytical and problem-solving skills • Understanding of pharmaceutical industry and regulatory environment • Experience working in a global or cross-functional environment • Strong communication skills Desirable Requirements: • AI-enabled analytics and automation: Hands-on experience with automation, AI-enabled workflows, tagging, classification, or trend analysis within analytics processes. • Advanced SML use-case exposure: Prior experience in complex SML applications such as congress tracking, competitive intelligence, launch tracking, patient journey mapping, or campaign performance evaluation. • Large-scale data handling: Comfort working with large volumes of structured and unstructured data to support scalable analysis • Innovation and continuous learning mindset: Ability to stay updated on emerging digital analytics, AI, and social listening trends and apply them to improve ways of working. • Knowledge management and capability building: Ability to contribute to SOPs, quality checklists, repositories, best-practice sharing, and team learning   Skills Desired Brand Management, Brand Marketing, Business Analytics, Data Insights, Digital Marketing, Digital Transformation, Market Intelligence, Market Research, Media Campaigns, Process Documentation, Social Media