App Media Marketing
Tata Consultancy Services · Delhi, Delhi, India, Delhi
Tata Consultancy Services · Delhi, Delhi, India, Delhi
Job Description - -------------- We are conducting Walkin drive in Delhi Lucerna Skill - App Media Marketing - (AppsFlyer, Adjust, Branch, Singular, or Kochava) Exp - 4 -12 Years Location - Delhi(Lucerna) Spoc - Aalia Khan * Experience with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava. * Strong understanding of mobile attribution methodologies and conversion tracking. * Knowledge of SKAdNetwork (SKAN), AdAttributionKit, and App Tracking Transparency (ATT). * Hands-on expertise in managing high-value campaigns across Google \& Apple advertising platforms * Excellent MS Office skills to create reports, dashboard \& PPTs * Understanding App Store Optimization (ASO) best practices. * Experience with Apple Custom Product Pages (CPP) and Product Page Optimization (PPO). * Knowledge of Google Play Store Listing Experiments and conversion optimization. * Strong hold on Marketing fundamentals to help client drive maximum out of their digital Ad spends