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App media / Social Media (Meta/TikTok/LinkedIn/Snapchat)

Tata Consultancy Services · Delhi, Delhi, India, Delhi

1–7 yrs experienceFullTime, PermanentPosted 3 days ago
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Job description

Job Description - -------------- We have organized walkin drive at Delhi (Lucerna) Walkin Date : 25th July 2026 Experience : 4 to 12 Years Walkin Location : TCS - Delhi (Lucerna) SPOC : Aaliya Khan Job Description : * App Media Marketing experience in brand or agency's digital marketing team * Experience with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava. * Strong understanding of mobile attribution methodologies and conversion tracking. * Knowledge of SKAdNetwork (SKAN), AdAttributionKit, and App Tracking Transparency (ATT). * Hands-on expertise in managing high-value campaigns across Google \& Apple advertising platforms * Excellent MS Office skills to create reports, dashboard \& PPTs * Understanding App Store Optimization (ASO) best practices. * Experience with Apple Custom Product Pages (CPP) and Product Page Optimization (PPO). * Knowledge of Google Play Store Listing Experiments and conversion optimization. * Strong hold on Marketing fundamentals to help client drive maximum out of their digital Ad spends