Area Head-Institutional Sales
UltraTech Cement · State of Tamil Nādu, India
UltraTech Cement · State of Tamil Nādu, India
**Accountability** **Supporting Actions** Market Intelligence - Stay updated with market trends and competitor activities - Gather market feedback and consumer insights and provide inputs on a regular basis. Provide feedback on weak area of sales, competitor price information and promotional activities - Maintain awareness of new tender release through various mediums and promptly inform Zonal KA&Project Executive Media and Advertisement Execution - Effectively co-ordinate with agency for frontline implementation of zonal marketing plan in respective areas, in consultation with zonal branding executives. - Ensure that all advertisement material (POP material, posters, danglers) are properly displayed with higher visibility Driving Institutional Sale - Achieve sales growth through identification of projects sites and pitching BW products at these sites - Create awareness of BW products through sampling activities at project sites and site training programs, with the support from CASC. - Participate in events along with CASC and convert the activity into business. - Execute sales visits to projects as per the defined plan and daily update to State Head pertaining to sales activities - Assist Zonal KA&Project executive in tender submission process - Manage Lead end to end and ensure conversion of leads. Customer Experience & Relationship Management - Respond to customer complaints in a timely manner. Liaise with CASC team to address technical queries and glitches in product application - Coordinate the CASC team to ensure a thorough understanding of customer needs and planning regular follow-ups to ensure high levels of customer satisfaction - Action and close issues identified through client centricity initiatives - Ensure timely refund / replacements of damaged goods. Commercial Management and Process Efficiency - Co-ordinate with Commercials team to raise sales invoice - Follow up with the customers for timely payment as per credit terms - Ensure adherence to sales process & system requirements