Area Manager

Job description

**ob Purpose** To manage the affairs of the respective branch & increase the business by penetrating deeper in the branch geography, ensuring successful operations & formulating plans for better client servicing through that branch to generate Business revenue & brokerage. The product portfolio includes broking products & services and other investment products like mutual funds, life insurance, health insurance. **Key Result Areas** **KRA (Accountabilities) (Max 1325 Characters)** **Supporting Actions (Max 1325 Characters)** KRA1 Team Building, Engagement & Development - To build a Sales Driven proactive team and enhance their capabilities by regularly imparting relevant knowledge and skills required for the Equity Advisors to achieve their goals efficiently. - Meeting the Competition Teams and doing Competition Talent Mapping. - Engaging the teams and keeping them engaged and motivated and ensuring that there is minimum attrition in the branches. - To ensure that requisite product & behavioral trainings are imparted. KRA2 To ensure effective risk management & policy adherence - To ensure adequate compliance to KYC norms, processes & documentation for client profiling. - To ensure adherence of all regulatory compliances & critical policies set by HO. KRA3 To ensure customer management & engagement - To plan and execute local area programs and referrals programs - To disseminate research based advisory services to clients based on recommendations given by In-house Research team. - To focus on retention of customers, higher revenue generation and referral activities. - To continuously scan the local market penetration & competitive offerings & report on emerging trends for different product lines. - To ensure proper implementation and usage of Lead management system (LMS) & IMS at the branch in coordination with HO team. - To ensure client records are up to date in terms of financial details & contact ability and run data analytics on them on periodic basis - To ensure speedy resolution of client queries and grievances to maximize satisfaction levels. KRA4 To effectively manage day to day branch administration and operations for smooth functioning of the branch - To monitor and foster all daily operations of the branch - To handle a team of Dealers/Relationship managers and Customer Service executives and motivate them in target achievements. - To ensure security of the physical assets of the branch. - To oversee and ensure adherence to the Risk compliance and statutory compliance policies. KRA5 To ensure Cross Sell of ABC Products - To ensure multi product targets are attained at the branch. - To regularly attend trainings and learn about the alternate products offered and ensure all branch employees attend training & are aware of alternate products. - To increase business through cross-selling initiatives & innovative product mixes. - To use alternate products to activate inactive customers. KRA6 Manage Online Transition & Dealer Productivity to ensure client profitability - To transition existing & new clients to Mobile/Web/Exe platform so as to optimize dealer bandwidth. - To increase the dealer’s productivity by acquiring & servicing Large Traders and building a temp funding through HNI/ Large Traders. KRA7 Achieve the revenue growth & profitability to upscale the branch - To drive the sales targets for the branch and build teams as per company’s annual target and over all objectives. - To focus on Revenue & Profitability with achievement of target and Yield management. - To maximize branch profits by achieving targeted fee income & effective cost management. - Acquiring new Large trader clients (direct) and increase the “Digital Client” Base. - To achieve the respective Branch gross revenue through offline and online platform - To plan and execute various local level initiatives to ensure business momentum and direction. - To engage in new and innovative business planning activities locally to increase client acquisition and Branch profitability. - To monitor individual and team performance and take steps to improve productivity and correct deviations if any.