Area Sales Manager

Job description

## **Area Sales Manager (ASM) – General Trade (Offline)** **Experience:** 6–12 Years ### **About the Role** We are looking for a result-oriented **Area Sales Manager (ASM)** to drive business growth across the **General Trade (Offline)** channel. The ideal candidate will have strong experience in distributor management, sales team leadership, and market expansion within FMCG. Prior experience in a startup environment, or the ability to thrive in a fast-paced, high-growth organization, will be an added advantage. ### **Preferred Industry Experience** - Cosmetics - Personal Care - Personal Hygiene - FMCG ### **Key Responsibilities** - Drive primary and secondary sales through the General Trade distributor network. - Appoint, develop, and manage distributors, stockists, and super stockists. - Lead and mentor a team of Sales Officers/Executives to achieve sales targets. - Expand market coverage, outlet reach, and distribution across the assigned territory. - Execute trade schemes, promotional activities, and channel development initiatives. - Ensure product availability, distributor health, and effective inventory management. - Monitor competitor activities, market trends, and identify business opportunities. - Build strong relationships with distributors, retailers, and wholesalers to strengthen brand presence. - Ensure timely sales reporting, forecasting, and compliance with company policies. ### **What We're Looking For** - 6–12 years of experience in General Trade (Offline) sales. - Strong expertise in distributor management and team handling. - Experience in FMCG, Personal Care, Cosmetics, Hygiene, Baby Care, or related categories. - Prior startup experience or willingness to work in a high-growth startup environment.