Assistant Manager-Brand Communication (Medical)

Job description

We are hiring for one of our multinational client for the role of Assistant Manager-Brand Communication (Medical). PFB the details: Industry: Pharma Location: Delhi/NCR **Job Summary:** We are seeking a dynamic and results-oriented Assistant Manager Brand Communication (Medical) to join our team at Delhi & NCR. The Assistant Manager will be Responsible for driving medical marketing and brand communication initiatives for Pocari Sweat through healthcare professional engagement, scientific communication, consumer education programs, and institutional partnerships. Key Responsibilities: - Develop and execute brand communication strategies aligned with medical marketing objectives and company goals. - Build and manage strong relationships with Doctors, Nutritionists, Hospital stakeholders. - Drive consumer education initiatives through hospitals, clinics, and healthcare platforms. - Plan and execute sampling activities, health camps, and on-ground activation programs in collaboration with medical partners. - Design scientifically backed communication materials in coordination with medical and regulatory teams. - Ensure all communication is compliant with healthcare guidelines and industry regulations. - Collaborate with sales teams to support doctor engagement programs and institutional tie-ups. - Lead awareness campaigns for Pocari Sweat targeting specific health needs. - Work closely with digital and brand teams to amplify medical messaging across channels. - Monitor program effectiveness and generate insights for continuous improvement. - Identify customer needs and societal needs can meet these needs and contribute to our customers and society. Follow company strategy and timeline. - Collaborate with cross-functional teams to create and implement marketing campaigns across various channels, including digital, social media, print, events and consumer relationship. - Analyze marketing data (e.g., sales reports, social media analytics) to measure campaign effectiveness and optimize strategies. - Understand the brand guidelines and oversee the production of marketing materials, such as brochures, videos, and website content and other collaterals. **Desired Candidate Profile:** - Masters/PhD in Science, Graduate + Postgraduate (MBA/PGDM) in Sales, Marketing, or Business Management. - 4+ years of experience in nutrition branding, consumer education. - Previous leadership role experience, team handling, speakership experience, healthcare relationship building, conference execution - leadership role in handling Medical Representatives preferred. - Excellent analytical, negotiation, and stakeholder management skills. - Strong business acumen with a result-oriented approach. - Ability to work in a fast-paced and dynamic business environment. - Excellent communication, leadership, and problem-solving capabilities - Ability to drive teams and deliver results under pressure. - Basic Microsoft knowledge, word, excel, PowerPoint to submit all the reports details to management. - Discipline and punctuality are important. Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471