Assistant Manager - Digital Marketing

Job description

**Overall Purpose/Objective Of the job** Drives the digital marketing strategy and revenue maximization efforts for the brands. Also responsible for planning and implementation of digital marketing campaigns across various platforms resulting in lead generation, increased walk-ins and conversion to sales. **Overall** - Responsible for the overall brand building, brand campaign across digital mediums. - Assist in formulating the digital marketing calendar for the year in terms of the performance marketing, Social Media marketing, branding, Digital PR and event coverage. - Collaboration & partnership with digital agencies for lead generation and augment walk-ins using digital marketing strategies. - Conduct periodic bench-marking with competition to identify and adopt industry best practices and innovative processes - Work with the digital agency to formulate and finalize various creative assignments. **Planning & Execution** - Website management, Chat management and E-mail marketing - Understanding, planning and executing SEO, SEM, Ad on Media Platforms towards lead generation. - Event coverage across digital platforms - Interaction with the pre-sales team to analyse the quality of leads and plan drip marketing campaigns for prospects **Digital & Social Marketing** - Managing brand social media channels along with the agency to ensure consistent communication as per guidelines and brand objectives. - E-mail marketing and Drip Marketing for lead generation and lead nurturing - Social Media strategy formulation to ensure content marketing though bloggers & influencers, social media handles. - Understanding of the digital PR space and help to position the brands in the right way among the desired TG