Assistant Manager Media COE - Personal Care

Job description

Key responsibilities. - Efficiency. Optimise reach across each medium - through media mix, targeting options, and formats - to deliver maximum reach at the lowest cost. - Platform evaluation. Assess each platform on its cost and its contribution to reach. Evaluate audience fit and the point at which returns begin to diminish. Recommend platform-level investment levels and the optimal mix of markets, media, and platforms. - In-month optimisation. Monitor delivery against plan through the month. Identify underperforming media or markets and make corrections while campaigns are live. Document learnings and apply them to future plans. - Media-to-business tracking. Track media, competition, consumer, brand-health, and business metrics on an ongoing basis to understand how media influences brand and business outcomes. - Attribute media's contribution and identify growth cells - the markets and segments where media can drive results. Use these insights to inform future media deployment. Requirements. - 4-7 years in media planning or strategy. - Strong grounding in audience-led, reach-first planning. - Proficient in media research and measurement tools (BARC, comScore, TGI, GWI) and reach/planning tools. - Comfortable working with data; able to build and check models in Excel. - Interest in the business impact of media and how it links to brand and business outcomes. - Clear, structured communicator. - 2-4 years of work experience. Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.