Assistant Manager-Performance Marketing

Job description

Experience: 3-7 years Location: Gurugram **About Cuemath** Cuemath is the world’s highest-rated math learning platform, trusted by 10,000+ families across the US. We make students MathFit through personalized 1:1 live learning focused on deep understanding, problem-solving, and real-world application. **Role Overview** We're looking for a sharp, high-potential Performance Marketing professional from a top-tier college with 2–5 years of experience in scaling digital acquisition across global markets. While experience with Google and Meta is important, we're particularly looking for someone who has hands-on experience driving performance on emerging and alternative acquisition channels such as TikTok, Snapchat, WhatsApp, Affiliate Networks, Amazon Ads, and similar platforms. The ideal candidate has worked on international markets, enjoys experimenting with new growth channels, and combines analytical thinking with strong execution. **Key Responsibilities** - Plan, execute, and optimize performance marketing campaigns across Google, Meta, TikTok, Snapchat, WhatsApp, Affiliate Networks, Amazon Ads, and other paid acquisition channels. - Drive customer acquisition campaigns across international markets, with a focus on lead generation and revenue growth. - Identify, test, and scale new customer acquisition channels beyond traditional platforms. - Own campaign optimization by improving CTR, CVR, CPL, CAC, and ROAS through continuous experimentation. - Conduct A/B tests across creatives, hooks, videos, landing pages, messaging, and audience targeting. - Monitor campaign performance using platform dashboards, GA4, and analytics tools to generate actionable insights. - Manage campaign budgets, pacing, and scaling decisions to maximize ROI. - Collaborate closely with creative, product, CRM, sales, and analytics teams to improve funnel performance and lead quality. - Stay updated on global digital marketing trends, platform changes, and emerging acquisition opportunities **Required Skills & Experience** - 2–5 years of hands-on experience in Performance Marketing or Growth Marketing. - Bachelor's degree from a reputed/top-tier college preferred. - Strong experience managing campaigns on Google Ads and Meta Ads. - Hands-on experience with at least two or more additional acquisition platforms such as TikTok Ads, Snapchat Ads, WhatsApp Marketing, Affiliate Marketing, Amazon Ads, Reddit Ads, or similar. - Exposure to international performance marketing campaigns (US preferred; experience across UK, Australia, APAC, or MEA is a plus). - Strong understanding of attribution, conversion funnels, and performance metrics including CPL, CAC, ROAS, CTR, and CVR. - Excellent analytical and problem-solving skills with a data-driven approach. - Comfortable working in a fast-paced, high-ownership environment. **Preferred Qualifications** - Experience scaling campaigns across multiple international markets. - Experience working in consumer internet, EdTech, D2C, SaaS, or subscription-based businesses. - Familiarity with GA4, AppsFlyer, Adjust, Branch, HubSpot, Salesforce, or other marketing analytics and CRM platforms. - Experience leveraging AI tools to improve campaign optimization, creative testing, and workflow efficiency. **Success in This Role** - Successfully scale customer acquisition through diversified performance marketing channels. - Improve key business metrics including CAC, ROAS, and conversion rates. - Build scalable acquisition engines beyond Google and Meta. - Continuously identify new growth opportunities across international markets. - Drive measurable business impact through experimentation, data-driven decision-making, and execution excellence. **What We Offer** - High-ownership role with direct impact on business growth. - Opportunity to work on global marketing campaigns across multiple geographies. - Fast-paced, AI-first culture with strong learning and mentorship. - Competitive compensation and significant career growth opportunities.