Assistant Marketing Manager

Job description

Job Description - -------------- We are hiring for one of our clients, a new health drink brand! **Location:** Mumbai, Andheri **Experience Required:** 3-5 years in brand marketing, BTL, or campaign management --- FMCG or consumer brands preferred. **CTC:** 10 to 12 LPA **Key Responsibilities:** * Run BTL activations end-to-end sampling drives, college events, trade promotions, sports activations, product launches, and more. * Support ATL rollouts by coordinating with agencies and media partners, tracking placements, and flagging anything that's off-brief or off-brand. * Plan and carry out consumer research surveys, field observations, intercepts and turn what you find into something the team can act on. * Own the master campaign calendar and make sure ATL, BTL, and digital are always in sync. * Brief agencies and vendors, review their work, and keep them accountable to timelines. **What We're Looking For** * 3-5 years in brand marketing, BTL, or campaign management --- FMCG or consumer brands preferred. * Some experience with consumer research or market analysis --- you don't need to be a data analyst, but you should know how to gather information, make sense of it, and present a clear point of view. * Good at juggling multiple things at once without dropping any of them. * Experience working with on-ground agencies, fabricators, and event companies. * A strong communicator who works well with both internal teams and external partners. * Happy to travel to activation sites when required.