Assistant Vice President, Global Account-Based Marketing (ABM) lead

Job description

Sr. Data Architect **Ready to turn bold ideas into real-world impact?** At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook. **Job Description** **Global Account-Based Marketing (ABM) lead** **Role Overview** As the Global ABM lead, you will be a strategic partner to sales, Marketing industry leads, and growth operations, driving personalised marketing efforts for high-value accounts. This role is central to aligning marketing and sales to accelerate pipeline and revenue growth through targeted campaigns, and to leading the structure and execution of Genpact’s executive relationship programme across 155 strategic accounts. You will own the end-to-end programme management of ABM, evolving Genpact’s approach from campaign-led execution to **AI-enabled account orchestration**. You will lead the application of **AI and emerging agentic workflows** to scale personalised engagement—transforming how we identify buying groups, generate content, and activate multi-channel journeys. This role is a key enabler of Genpact’s ambition to become a global leader in agentic and advanced technology solutions, helping position our capabilities in front of the most strategic clients. It also offers a unique opportunity to bring our refreshed brand ‘On It’ to life—through bold, relevant, and personalised storytelling that reflects our commitment to transformation and action. **Key Responsibilities** - **Strategic Planning & Programme Management** Lead the planning, governance, and execution of ABM programmes across priority accounts, including the 155 strategic accounts, ensuring alignment with sales and growth objectives. - **Executive Relationship Programme** Design and deliver a structured executive engagement programme for priority clients, integrating ABM tactics to deepen relationships and drive growth**.** - **Cross-Functional Liaison** Collaborate with Unit Marketing, Centres of Excellence, and Growth Operations to ensure ABM efforts are aligned with broader marketing and business strategies. - **Account Intelligence** - Develop deep account intelligence by leveraging **AI-driven insights, intent data, and buying group identification** to prioritise opportunities and inform engagement strategies. - **Campaign Execution** Create personalised content and experiences across channels—email, events, webinars, digital ads—tailored to account needs and buying stages. **AI & Technology Enablement** Lead the adoption and application of AI across ABM execution, including: - **Generative AI** to scale personalised content, messaging, and account-specific assets - **AI-powered targeting and segmentation** to refine account prioritisation and buying group insights - **Agentic workflows and automation** to streamline research, outreach, and campaign execution - **Sales-facing AI enablement**, equipping account teams with personalised insights and content - . - **Performance Analysis** - Define and track success through **account engagement, pipeline contribution, deal velocity, and revenue impact**, using data to continuously optimise programmes. - **Budget Management** Ensure efficient use of resources to maximise ROI across ABM programmes. - **Innovation & Brand Activation** - Champion innovation by bringing **emerging AI-driven ABM practices and tools** into the organisation, ensuring Genpact remains at the forefront of market-leading, scalable personalisation. **Skills & Qualifications** - Proven experience leading **global ABM programmes for high-value B2B accounts** - Demonstrated hands-on experience using **AI tools to execute ABM**, including: **Qualifications** Bachelors - Business Analytics, Bachelors - Computer Science, Bachelors - Statistics, Masters - Data Science **Certifications** BUILD- IT/GOOGLE CLOUD - GenpactGenpact, Certified Data Management Professional - RiversandRiversand, Cloudera Certified Developer for Apache Hadoop (CCDH) - Techieventures TechnologiesTechieventures Technologies, IBM Certified Solution Developer - WebSphere IIS DataStage Enterprise Edition v7.5 - IBMIBM, Informatica Certified Designer - InformaticaInformatica **Required Skills** Accounts Payable Process, Accounts Payable Process, Accounts Receivable (AR), Aerospace Manufacturing, Agile Methodology, Automotive Manufacturing, Banking Capital Markets, Change Management, Claims Management, Client Relations, Cloud Computing, Collaboration Tools, Computer Vision, Consumer Electronics, Consumer Packaged Goods (CPG), Databricks Platform, Data Engineering, Design Thinking, Electronic Hardware, Entertainment Journalism, Executive Presence, Healthcare Payors, Inclusion, Industrial Manufacturing Processes, Information Security {+ 26 more} **Language** English **Language Proficiency -** Proficient - C2 **Additional Job Location -** **Job Type** R