Associate Creative Director

Job description

**Job Title:** Associate Creative Director **Location:** Noida **Experience:** 5–8 Years **Employment Type:** Full-time **About the Role** We are looking for a visionary and data-informed **Associate Creative Director** to lead our creative team. The ideal candidate blends high-level creative storytelling with a sharp understanding of performance marketing. You won't just build visually stunning campaigns—you’ll craft creative assets designed to drive conversion, test performance hypotheses, and hit measurable business KPIs. **Key Responsibilities** - **Creative Leadership & Strategy:** Lead, mentor, and direct copywriters, visual designers, and video editors to produce high-performing creative assets across digital and performance channels. - **Performance-Driven Conceptualization:** Develop creative hooks, ad concepts, and storytelling frameworks optimized for performance platforms (Meta, Google, YouTube, LinkedIn, and programmatic networks). - **Data & Analytics Integration:** Collaborate closely with the growth and performance marketing teams to analyze campaign performance metrics (**CTR, CVR, ROAS, CPA, and hook rate**). - **Iterative Testing Strategy:** Use performance data to rapidly iterate on creative variants—testing angles, copy, formats, and CTAs to scale winning ads. - **Brand & Creative Excellence:** Ensure all performance creative maintains brand consistency, narrative depth, and high visual standards while pushing creative boundaries. - **Campaign Management:** Oversee creative execution from brief to final delivery, ensuring deadlines and performance benchmarks are met. **Key Requirements** - **Experience:** 5+ years of experience in creative roles within digital agencies, D2C brands, or performance marketing environments, with at least 2 years in a leadership/supervisory capacity. - **Performance Marketing Mastery:** Solid grasp of key performance metrics (CTR, CVR, ROAS, CAC/CPA, Hook Rate, Retention Rate) and how creative variables directly influence them. - **Tool Proficiency:** Strong knowledge of design and editing tools (Adobe Creative Suite) and familiarity with digital ad platforms and performance analytics tools. - **Strategic Mindset:** Proven track record of leveraging ad account data and user behavior insights to refine creative direction. - **Communication:** Excellent storytelling, pitch, and communication skills to lead cross-functional brainstorming sessions. Job Types: Full-time, Permanent Pay: ₹1,500,000.00 - ₹2,000,000.00 per year Benefits: - Health insurance - Paid sick time Application Question(s): - Are you comfortable for 6 days work from noida location? - What is current CTC? - In how many days can you join? Work Location: In person