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Associate - Digital Marketing

Viacom18 · Mumbai, Maharashtra, India

0–4 yrs experiencefull_timePosted 2 days ago
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Job description

**Job Summary** : JioStar is one of India s largest entertainment powerhouses the home of blockbuster cinema, sports, streaming and TV that connects with hundreds of millions of fans every single day. Star Studios18 is one of India s leading film studios, bringing some of the biggest Bollywood and Hollywood movies to audiences across the country. We create the buzz behind the blockbusters from internet-breaking trailer launches and red-carpet premieres to influencer takeovers, brand collaborations, and campaigns that turn movie releases into cultural moments. We re gearing up for a stacked slate of upcoming Bollywood and Hollywood movie releases and we re looking for sharp, curious, internet-obsessed young minds to help us market them like never before. If you live on Instagram, can sense a trend before it peaks, and want real, hands-on experience on campaigns that millions will see read on. **Key Responsiblities** - Be part of the core team rolling out digital campaigns for movie launches across social and impact platforms from day-zero planning to the final trailer out now push - Be the go-to person making sure our media agency executes every campaign creatives, placements, timelines, POs on time, every time, across Instagram, YouTube, Snapchat & Spotify. - Brainstorms and bring the ideas your friends would actually engage with then help turn them into briefs the team can run with. - Build and manage reporting dashboards with the agency & Track campaign performance against KPIs. - Collaborate closely with our internal content, creative and social teams pitching campaign needs. - Ideate on platform-first ideas with partners like Swiggy, Zomato, Zepto & Spotify the kind of activations that make a movie feel unavoidable. - Dive deep into the marketing playbooks of competitor movie launches - dissect what worked, what dint. - Work with research agencies to decode consumer behaviour around movie-ticket booking. - Build a sharp understanding of our audiences and find the hooks, formats & moments that make them stop, watch, and book a ticket. **Skills and Attributes for Success** - Hungry to learn fast, think big, and genuinely disrupt how movies are marketed in India. - Proactive and ownership-driven - Prefers figuring things out over being told. - A creative who doesn t stop at the idea you want to see it briefed, built and live. - Excellent communication and presentation skills you can pitch an idea in a room as confidently - Can juggle five things at once without losing the plot multi-tasking is basically your love language. - Sharp with numbers you read data like a story and spot the insight everyone else scrolled past. Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.