Associate Director, Advertiser Solutions - South Asia

Job description

About the Role PubMatic is looking for a strategic and commercially driven Associate Director, Advertiser Solutions to help grow our buyer-side business across South Asia. This role will focus on building and scaling relationships with advertisers, agencies, trading teams, and other demand-side stakeholders, while driving adoption of PubMatic’s advertiser-focused programmatic solutions. The ideal candidate brings deep expertise in the programmatic advertising ecosystem, strong understanding of buyer and DSP workflows, and a proven ability to win new business, grow strategic accounts, and influence go-to-market priorities. This role requires strong direct brand relationships in addition to agency connectivity, with the ability to engage senior marketing, media, and programmatic decision-makers and translate PubMatic’s capabilities into clear commercial value. What You’ll Do Drive business growth • Own and grow revenue for PubMatic’s Advertiser Solutions business across South Asia. • Build, manage, and convert a strong pipeline of opportunities across advertisers, agencies, trading desks, and other buy-side partners. • Identify, prospect, pitch, negotiate, and close new business opportunities. • Expand PubMatic’s footprint with both existing and new buyers through strategic account planning and targeted growth initiatives. • Drive adoption of PubMatic’s buyer-side solutions, including private marketplace, preferred, programmatic guaranteed, curated, and Activate-led opportunities. Build strategic client relationships • Develop and maintain strong relationships with brands, agency investment teams, trading desks, and programmatic leads across South Asia. • Strengthen PubMatic’s direct access to brand-side decision-makers across digital, media, and marketing teams. • Build senior-level relationships with strategic clients and position PubMatic as a consultative partner for premium supply access, efficiency, transparency, and performance. • Partner closely with agencies and advertisers to uncover growth opportunities and drive long-term adoption. Lead strategic customer engagement • Own strategic engagements with key accounts, ensuring high-quality pre-sales support, thoughtful solutioning, and strong post-sale alignment with internal teams. • Map customer business goals to PubMatic solutions and develop account strategies that drive measurable outcomes. • Support renewals, account expansion, and deeper buy-side integration through proactive relationship management and opportunity development. • Provide clear market and customer feedback to improve solution adoption and account growth. Influence product and market strategy • Bring actionable customer feedback, market insight, and competitive intelligence into internal product and commercial discussions. • Help shape go-to-market strategy based on customer needs and evolving buyer dynamics. • Partner with Product, Marketing, Customer Success, and Solutions teams to refine positioning, strengthen messaging, and improve sales readiness. • Develop a strong understanding of PubMatic’s marketplace design, supply dynamics, and advertiser value proposition. Represent PubMatic in market • Build PubMatic’s visibility and credibility across the South Asia buy-side ecosystem. • Stay current on industry trends, supply path optimization, privacy and addressability changes, and shifts in advertiser buying behavior. What Success Looks Like • Meets or exceeds monthly, quarterly, and annual revenue targets for Advertiser Solutions. • Builds a strong pipeline and converts strategic opportunities into long-term customer value. • Expands PubMatic’s direct relationships with both brands and agencies in South Asia. • Increases adoption of PubMatic’s advertiser-focused solutions across key accounts. • Contributes meaningful customer and market insight that helps shape strategy and execution. Who You Are Must Have • 9–12+ years of experience in digital advertising, programmatic, AdTech, media sales, agency partnerships, DSP, SSP, or advertiser-facing platform roles. • Strong understanding of the buyer-side and DSP ecosystem and how advertisers and agencies buy programmatically. • Proven success in new business development, pipeline building, and strategic account growth. • Strong direct relationships across brands, agencies, and trading teams in South Asia. • Experience selling or positioning programmatic advertising solutions to advertiser and agency stakeholders. • Strong knowledge of private marketplace deals, programmatic guaranteed, supply path optimization, curation, and premium programmatic buying models. • Excellent communication, negotiation, and presentation skills. • Ability to translate technical and platform capabilities into compelling client value. • Comfortable operating in a fast-paced, matrixed environment with strong ownership and accountability. Nice to Have • Prior experience at an SSP, DSP, agency trading desk, media platform, or advertiser technology company. • Experience managing strategic partnerships and complex commercial negotiations. • Familiarity with South Asia market dynamics, major holding groups, independent agencies, and key advertiser categories. • Experience contributing to product feedback loops, go-to-market planning, or market enablement initiatives. Additional Information: Return to Office: PubMatic employees throughout the global have returned to our offices via a hybrid work schedule (3 days “in o