Associate Director - Business planning

Job description

**About The Company** **Who are we?** Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities. We are seeking a highly analytical and strategic leader for the position of **Associate Director - Business Planning** . This is a critical "sell-side" role focused on demand generation, revenue optimization, and platform merchandising for our private brands (MSB). The ideal candidate will take ownership of demand forecasting, pricing operations, and business analytics while managing a high-performing team to drive customer demand and traffic. **Key Responsibilities** - Demand Forecasting & Sales Planning: Lead demand generation strategies by forecasting sales for future months, planning inventory needs, and providing strategic inputs to the buy-side/supply teams on what products to procure. - Pricing Operations: Oversee day-to-day pricing operations for procured products, ensuring optimal margins and competitive market positioning. - Analytics & Reporting: Drive analytics and Management Information System (MIS) reporting for the entire Merchandise Financial Planning (MFP) process to track key performance indicators and revenue goals. - Team Leadership & Management: Directly manage and mentor three distinct teams dedicated to private brand revenue performance. - Platform Merchandising & Traffic Generation: Ensure optimal product visibility on the platform, driving customer traffic and demand for targeted inventory. **Operational Scope & Cross-Functional Collaboration** Unlike buy-side or inventory control roles that focus on system capacity and purchasing guardrails, this is a dedicated revenue and demand management function (often referred to as CDM or Revenue Team). You will work closely with category buy-side teams to translate procured inventory into realized sales, ensuring that products do not remain unsold and that revenue targets are consistently met. **Candidate Requirements** - Experience: 8 - 15 years of solid experience in business planning, demand forecasting, and revenue management. Demonstrated experience in people management and leading multiple teams is strictly required. - Industry Background: Mandatory experience in E-commerce or Quick-commerce environments. - Core Competencies: - Deep understanding of the "sell" profile and demand generation. - Strong business and analytical acumen. - Proven track record in P&L management, pricing strategies, and analytics. - Ability to preempt market trends and translate them into actionable sales plans. **Required Skills** demand forecasting, sales planning, revenue optimization, pricing strategy, pricing operations **Required Education** MBA