Associate Manager Business Finance

Job description

**About Rapido** Founded in 2015, Rapido is India's leading multi-modal mobility platform. What began with bike taxis has evolved into a comprehensive mobility ecosystem that includes Auto, Cabs, Delivery, and other mobility solutions. Today, Rapido commands a dominant **70% market share in bike taxis** , **40% in auto rides** , and is the **second-largest player in the cab segment with a 22% market share** , making it the overall market leader in ride-hailing. With over **4 million rides completed daily** and **more than 2 billion rides served** , Rapido operates across **200+ cities** and is rapidly expanding towards a presence in **500 cities** . At Rapido, we are building the future of mobility through technology, innovation, and a relentless focus on customer experience. **About the Role** We are looking for a highly analytical and business-oriented finance professional to join our Business Finance team, supporting the Marketing function. This role will be responsible for driving marketing performance reporting, financial analysis, and MIS, enabling data-driven decision-making across acquisition and growth channels. The ideal candidate should be comfortable working with large datasets, building insightful dashboards, tracking marketing investments, and partnering closely with cross-functional stakeholders to improve marketing efficiency and ROI. Key Responsibilities - Own end-to-end Marketing MIS and reporting across online and offline acquisition channels. - Prepare and publish periodic business performance reports with high accuracy and timeliness. - Track marketing budgets against actual spends and highlight key variances. - Develop and maintain dashboards for critical marketing metrics such as: - Customer Acquisition Cost (CAC) - Lifetime Value (LTV) - Return on Marketing Investment (ROMI) - Channel-wise performance - Perform deep-dive analyses to identify trends, opportunities, and cost optimization levers. - Evaluate marketing effectiveness and provide actionable recommendations to improve campaign ROI. - Collaborate with Marketing, Growth, Operations, and Finance teams to drive business decisions. - Support invoice validation and ensure marketing spends are accurately recorded and reconciled. - Identify process gaps and reporting inefficiencies while driving automation wherever possible. - Assist in forecasting marketing spends and support monthly financial planning exercises. - Present key business insights to senior stakeholders through structured reports and dashboards. Qualifications & Experience - Chartered Accountant (CA) or Cost & Management Accountant (CMA). - 2–4 years of post-qualification experience in Business Finance, FP&A, Consulting, or Commercial Finance. - Prior experience in a high-growth startup, internet, e-commerce, or consumer-tech company is preferred. - Strong analytical and problem-solving skills with the ability to translate data into business insights. - Advanced proficiency in Microsoft Excel is mandatory. - Experience with SQL, Power BI, Tableau, or similar BI tools is highly preferred. - Strong stakeholder management and communication skills. - Ability to thrive in a fast-paced, dynamic environment with multiple priorities. Preferred Skills - Financial planning and budgeting - Marketing analytics and performance measurement - MIS reporting and dashboard creation - Financial modelling - Data visualization - Variance analysis - Cost optimization - Business partnering - Attention to detail - Process improvement and automation Key Performance Indicators (KPIs) - 100% on-time delivery of Marketing MIS and dashboards. - Less than 1% reporting errors across all published reports. - Improvement in Customer Acquisition Cost (CAC) and marketing efficiency. - Adoption of actionable business insights by Marketing leadership. - Budget adherence and timely variance reporting. - Improved reporting automation and reduction in manual effort. - Timely and accurate invoice validation and reconciliation. Why Join Rapido? - Be part of India's fastest-growing mobility platform. - Work closely with business leaders and influence high-impact decisions. - Gain exposure to large-scale marketing investments and strategic business finance. - Solve complex business problems using data and analytics. - Thrive in a high-growth, fast-paced environment with significant learning and career growth opportunities.