Associate Manager – Growth & Partnerships

Job description

About the Role We are looking for a high-ownership, execution-focused Growth professional to work on partnerships, campaigns, and new initiatives aimed at expanding INDmoney's trader ecosystem. This is a high-visibility role that involves working closely with senior leadership across Growth, Product, Content, and Marketing. You will own growth channels end-to-end — from identifying the right partners, creators, and agencies, to strategising campaigns, negotiating collaborations, and taking them live. The ideal candidate combines strong partnership and campaign management skills with a genuine understanding of trading and financial markets, so they can evaluate opportunities credibly and design initiatives that convert audiences into active users. Key Responsibilities 1. Partnerships & Agency Collaboration - Identify, evaluate, and onboard growth partners — agencies, creators, communities, and platforms relevant to trading and investing audiences - Co-develop campaign strategies with partners and agencies: audience targeting, content formats, partner mix, and launch calendars - Negotiate commercials, deliverables, and timelines; own end-to-end execution from planning to go-live and post-campaign follow-ups - Monitor partner performance and create periodic review decks with optimization recommendations 2. Creator & Content Collaborations - Build and maintain a structured pipeline of finance creators and content partners across YouTube, Instagram, X, and Telegram - Brief partners on campaign objectives, product positioning, and compliance guardrails; review content before it goes live - Track creator ecosystem trends, competitor activity, and emerging content formats in the fintech/broking space - Ensure all collaborations adhere to SEBI advertising guidelines and internal compliance requirements 3. Offline Events & Community - Identify relevant industry events, trading meetups, and representation opportunities; manage end-to-end execution (planning, coordination, follow-ups) - Conceptualise and run INDmoney-led offline initiatives — trader meetups, workshops, and community events - Prepare event briefs, decks, and post-event impact reports - Build and engage trader and investor communities; act as a bridge between users and internal teams 4. Growth Strategy & Analysis - Design initiatives targeted at acquiring and activating traders and investors — from awareness to account opening to first transaction - Work with Product and Growth teams to build tracking, attribution, and conversion funnels for partner-driven traffic - Analyse performance (CAC, activation rates, engagement of acquired users) and iterate on partner selection and messaging - Research and evaluate new growth avenues; convert insights into actionable recommendations for leadership What We Are Looking For - 1–3 years of experience in Growth, Partnerships, Brand/Agency roles, or Marketing — fintech/broking experience is a strong plus - Hands-on experience working with agencies, creators, or external partners: sourcing, negotiation, briefing, and campaign management - Strong understanding of trading, investing, and Indian financial markets — personal trading experience is a strong plus - Excellent written and verbal communication skills; comfortable negotiating with agencies and senior external stakeholders - Experience planning or executing offline events is a plus - Strong analytical skills — ability to evaluate campaign ROI, track acquisition metrics, and build data-backed review decks - Strong PPT creation skills (structured thinking, storytelling, visual clarity) - Highly proactive, structured, and execution-focused mindset; ability to manage multiple initiatives and partners simultaneously - Basic SQL skills are a plus Why Join Us - Own high-impact growth channels with direct visibility to senior leadership - Work at the intersection of markets, content, partnerships, and community in one of India's fastest-growing fintech platforms - Significant creative and strategic autonomy in shaping how INDmoney grows its trader and investor base