Associate Operations Specialist

Job description

Our Mission: 6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential. Our People: People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career. About the Role: We are looking for an Associate Campaign Operations Specialist to join our Campaign Operations team in Pune. The role will support the execution, monitoring, troubleshooting, and optimization of digital advertising, programmatic, and social (Omni-Channel) campaigns. The ideal candidate will have hands-on experience with campaign operations, optimization, troubleshooting, audience management, campaign analytics, and advertising/marketing technology platforms. Experience with DSPs/SSP’s such as Xandr (AppNexus), Beeswax, DV360, CM360, Centro, The Trade Desk, GAM, OpenX, and Pubmatic. Marketing Automation Platforms such as HubSpot, Marketo, Eloqua, Mailchimp, or Constant Contact is preferred. The role requires a high degree of individual ownership and accountability, with the ability to independently manage day-to-day campaign operations, troubleshoot and resolve issues, support Go-to-Market teams, and collaborate effectively with Product, Engineering, Sales, and Customer Success. Key Skills & Experience • 2+ years of experience in Programmatic/Digital Advertising, AdTech, Campaign Operations, Programmatic Advertising, Marketing Operations, or Email Marketing. • Hands-on experience with DSPs, MAPs, CRMs, or similar advertising/marketing platforms. • Understanding of campaign setup, targeting, audience segmentation, budgets, pacing, bidding, scheduling, creatives, tracking, and delivery. • Experience monitoring campaign performance, optimization and troubleshooting under-delivery, pacing, targeting, creative, configuration, and tracking issues. • Understanding of digital advertising metrics such as impressions, clicks, CTR, CPM, CPC, conversions, CPA, reach, frequency, and ROI. • Experience creating, launching, monitoring, optimizing and reporting on email and demand-generation campaigns. • Experience with CRM/MAP platforms such as Salesforce, HubSpot, Marketo, Eloqua, Mailchimp, or similar. • Strong proficiency in Excel/Google Sheets, including Pivot Tables, XLOOKUP/VLOOKUP, data cleansing, analysis, and reporting. • Basic knowledge of HTML5, email HTML, ad creative specifications, tracking pixels, UTM parameters, and landing-page troubleshooting. • Strong analytical and problem-solving skills with the ability to identify trends, anomalies, and optimization opportunities. • Knowledge of ABM and intent-based marketing is a plus. What You'll Do Campaign Operations & Troubleshooting • Manage day-to-day operations for digital advertising, programmatic, and social (Omni-Channel) campaigns. • Review and validate campaign setup, targeting, budgets, schedules, creatives, tracking, and other configurations. • Monitor active campaigns for delivery, pacing, performance, and operational issues and take corrective action. • Identify campaigns that have not delivered impressions or email workflows that have not executed within defined thresholds. • Review campaign performance and recommend optimization opportunities. • Troubleshoot campaign, creative, tracking, and platform issues and work with DSP/MAP partners to resolve them. • Troubleshoot creative audit failures and coordinate resolution with relevant platform teams. Go-to-Market & Customer Support • Respond to Salesforce tickets, Slack requests, emails, and other support channels from Sales, Customer Success, and Go-to-Market teams. • Support CSMs with customer onboarding, campaign setup, ad specifications, platform functionality, and campaign-related questions. • Translate customer requirements into clear campaign and operational requirements. • Provide timely updates and escalate complex technical or product issues with appropriate documentation. • Identify recurring challenges and recommend improvements to campaign processes and customer experience. Cross-Functional Collaboration • Partner with Product, Engineering, Sales, Customer Success, and external platform partners to resolve operational and technical issues. • Document product and feature requests with relevant business context and customer use cases. • Participate in testing and validation of new features, campaign workflows, and operational processes. • Contribute to root-cause analysis, process improvements, and operational efficiency. • Create and maintain troubleshooting guides, FAQs, and training materials. • Support training and knowledge-sharing sessions for Sales and Customer Success teams. Creative Operations • Review and validate digital ad creatives against campaign and platform specifications. • Create, modify, test, or troubleshoot creatives when required. • Coo