Associate -Partner Marketing

Job description

* Own the **planning, execution, and performance tracking** of multi-channel alliance and partner marketing programs to drive awareness, demand generation, and pipeline. * Work closely with the **partner Marketing team** to develop and co-create joint marketing assets, including presentations, emails, brochures, case studies, thought leadership, and solution collateral. * Collaborate cross-functionally with **industry, vertical, and competency marketing teams** to ensure tight alignment with alliance priorities and maximize impact of joint GTM programs. * Lead **project management** across alliance initiatives---prioritizing programs that support the overall alliances strategy, partner-specific plans, opportunity development, and account-based motions. * Drive **large-scale industry events, executive forums, and customer roundtables** in collaboration with sales and partner teams. * Support and manage **Analyst \& Advisory Relations** activities related to the alliance, including participation in studies, assessments, and briefings. * Own **internal and external communications** for the alliance, including newsletters, customer/partner mailers, announcements, and press releases. * Drive **top-of-the-funnel pipeline** contribution through integrated campaigns spanning digital, content, events, and ABM-led motions. * Track, analyse, and report on campaign performance and partner marketing ROI, deriving insights to continuously optimize programs. Profile : Candidate with 5-7 years relevant experience . * Strong communication and stakeholder management skills with a **proactive, creative, and entrepreneurial mindset**. * Excellent organizational and program management capabilities, with the ability to manage multiple initiatives in parallel.