Brand Executive – Influencer Marketing & Business Analytics

Job description

**Role Overview** We are looking for a Brand Executive who can drive influencer marketing while supporting the brand team with business analytics and data-driven decision-making. The ideal candidate will be equally comfortable managing creator relationships, executing campaigns, and analysing business performance to generate actionable insights. **Key Responsibilities** *Influencer Marketing* - Identify, onboard, and manage influencers across Instagram, YouTube, and emerging platforms - Execute end-to-end influencer campaigns — outreach, negotiations, briefing, content approvals, execution, and closure - Build and nurture relationships with creators, talent agencies, and influencer management companies - Negotiate commercials to maximise ROI while maintaining strong creator partnerships - Develop and maintain a robust influencer pipeline across categories and budgets - Ensure influencer content aligns with brand guidelines and campaign objectives *Campaign Management* - Develop campaign briefs aligned with brand and business objectives - Coordinate with internal teams and creators to ensure timely execution - Review content for quality, messaging consistency, and brand compliance - Track campaign timelines and manage deliverables end to end *Performance Marketing & Analytics* - Monitor influencer campaign performance Reach, Engagement, Views, Clicks, Conversions, ROAS, Cost per Engagement - Prepare post-campaign reports with insights and optimisation recommendations - Evaluate creator performance and recommend improvements for future campaigns *Business Analytics & Reporting* - Own daily, weekly, and monthly business dashboards across categories and sales channels - Track and analyse key metrics Revenue, Units, ASP, Conversion Rate, ROAS, CAC, Gross Margin, Inventory, Category Performance - Analyse performance across Retail, Website, Marketplaces, and Performance Marketing to identify trends and gaps - Prepare MBRs, WBRs, and leadership presentations with data-backed insights - Collaborate with Sales, Finance, Supply Chain, and Marketing to ensure data accuracy and timely reporting - Build, automate, and continuously improve reporting dashboards using Excel and BI tools **Preferred Skills & Qualifications** - 1–3 years of experience in Brand Marketing, Influencer Marketing, Business Analytics, or a similar role - Strong proficiency in Excel (Pivot Tables, XLOOKUP, Dashboards) - Experience with Power BI, Looker Studio, or Tableau is a plus - Strong analytical and problem-solving skills with the ability to convert data into actionable insights - Excellent communication, stakeholder management, and negotiation skills - Highly organised, detail-oriented, and capable of managing multiple projects in a fast-paced environment