Brand Manager For Consumer Healthcare Division

Job description

Job Role: 1. Craft annual brand plan and drive fully on time, in full execution of the same. 2. Understand category, evolving consumers, qualitative and quantitative data to draw sharp insights. 3. Partner with creative, media and digital agencies to ensure planned brand activities execution in effective manner. 4. Understand need gaps and work on NPDs ideas, concepts and marketing mix to develop a robust pipeline for the brand. 5. Measure and report performance of marketing campaigns against goals as well as brand health metrics (ROI and KPIs) 6. Work with the trade marketing, ecomm teams to co-ordinate trade activities, instore executions and marketplaces support. 7. Establish effective relationships with cross-functional teams in order to drive commercially effective and timely work . 8. Regularly visit markets monitor in-market performance, trends and competitors activities to identify opportunities and key issues. 9. Annual budgeting and periodic monitoring of spends and their efficacy. Desired Candidature: - Experience of minimum 5 years in skincare/ baby care categories - Candidate from OTC/FMCG/Pharma industry - Strategic thinker with strong hold on execution - Strong interpersonal and communication skills - High collaboration and ability to work in matrix hierarchy