Brand Manager

Job description

**About the Role:** We are looking for an **energetic and consumer-focused Senior Brand Manager** to drive **NPD and brand growth** for HealthKart’s wellness and nutrition brands. **Key Responsibilities** - Own **end-to-end NPD** from ideation, formulation and packaging to pricing and launch. - Identify **consumer needs, market trends and whitespace opportunities** . - Develop product propositions, positioning and **go-to-market strategies** . - Drive category and product performance through **consumer and market insights** . - Work closely with **R&D, Marketing, Packaging, Supply Chain, Sales and Analytics** teams. - Own key **revenue and profitability metrics** for the portfolio. - Track competition and identify opportunities to strengthen the product portfolio. **What We're Looking For:** - **2–5 years** of experience in Brand Management / Product Marketing / Product Management. - **Mandatory: D2C / Wellness / Fitness / Nutrition / Consumer Product experience.** - Strong hands-on experience in **NPD and product launches** . - Strong understanding of **consumer insights, product, pricing, packaging and GTM** . - Entrepreneurial mindset with strong **ownership, analytical thinking and bias for action** .