Brand Manager

Job description

**About The Sleep Company** The Sleep Company is one of India's fastest-growing D2C sleep and comfort brands, with a network of 210+ stores across the country. We build science-backed, innovative products that improve how people sleep and live, and we're building a team that moves with the same ambition. **Role Overview** We're looking for a Brand Manager to independently own and grow one of our product categories. This role sits at the intersection of brand building, category strategy, and performance owning the category's brand P&L while driving campaigns, positioning, and go-to-market execution end to end. **Key Responsibilities** - Own the brand P&L for the assigned category revenue, marketing spend, and ROI alongside overall brand and marketing strategy - Develop category positioning, messaging, and go-to-market plans for new and existing products - Plan and execute 360° marketing campaigns across digital, offline, and retail touchpoints - Track category performance sales, market share, and brand health metrics and translate insights into action - Collaborate closely with Performance Marketing, Creative, E-commerce, Retail, and Product teams to drive category growth - Manage category marketing budgets and ensure efficient ROI on campaigns and launches - Conduct competitive and consumer research to identify whitespace and growth opportunities - Partner with agencies and external vendors for campaign execution when required **What We're Looking For** - 4–7 years of experience in brand management, category marketing, or product marketing, ideally in a D2C, FMCG, or consumer durables environment - Strong understanding of brand building fundamentals alongside performance-oriented thinking - Proven ability to independently own a category or product line's brand P&L - Excellent stakeholder management skills, with experience working cross-functionally - Strong analytical skills comfortable reading data and translating it into strategy - Sharp communication and presentation skills - MBA from a reputed institute preferred