Brand & Performance Marketer

Job description

As a **Brand & Performance Marketer at INDmoney** , you will be responsible for driving **customer acquisition and revenue growth through data-driven digital marketing campaigns** . With **2–3 years of hands-on experience in performance marketing** , you will manage and optimize large-scale campaigns, derive actionable insights from data, and contribute to growth across key paid channels. This role offers an opportunity to work on **high-impact growth initiative** s, experiment rapidly, and take ownership of performance across acquisition channels Key Responsibilities: **1. Campaign Strategy & Execution** Plan, execute, and optimize Google UAC campaigns to achieve defined KPIs such as ROAS, CAC, CPA, and investor acquisition. Must have hands-on experience managing app acquisition campaigns at scale. **2. Performance Analysis & Reporting** Track and analyze campaign performance using analytics tools such as Mixpanel, Looker, and platform dashboards, generating insights and recommendations for continuous optimization. **3. Creative & Conversion Optimization** Work closely with design and product teams to improve ad creatives, landing experiences, and user journeys to maximize conversion rates. **4. Experimentation & A/B Testing** Design and execute structured A/B tests across creatives, targeting, bidding strategies, and funnels to improve campaign efficiency and engagement. **5. Audience & Market Insights** Conduct keyword research, audience segmentation, and behavioral analysis to refine targeting and improve campaign performance. **6. Ad Copy & Creative Inputs** Write and iterate on ad copies, messaging hooks, and creative concepts aligned with campaign objectives and audience insights. **7. Competitive Intelligence** Monitor the competitive landscape, platform updates, and industry trends to identify opportunities and proactively adjust marketing strategies. **8. Cross-functional Collaboration** Partner with product, tech, analytics, design, and content teams to ensure marketing initiatives align with broader growth and business goals. **9. AI-powered Marketing Optimization** Leverage AI tools and automation platforms to evaluate campaign performance, generate insights, test creative strategies, and improve decision-making across marketing campaigns. **Qualifications:** - Bachelor’s degree in Marketing, Business, or a related field. - 2–3 years of experience in performance marketing, preferably in fintech, consumer apps, or high-growth startupsHands-on experience with Google Ads (especially UAC)and MetaAds - Strong analytical skills with proficiency in Excel/Google Sheets and data-driven decision making - Familiarity with marketing analytics tools such as Mixpanel, Looker, or similar platforms - Strong communication and cross-team collaboration skillsInterest in investing, financial markets, or fintech products is a plus