Braze Campaign Specialist

Job description

We are looking for a Braze Campaign Specialist to own the execution and optimization of our multi-channel engagement strategy. You will be the "pilot" of our Braze instance, responsible for building sophisticated Liquid-personalized journeys, managing complex audience segments, and ensuring our Canvas workflows are performing at peak efficiency. **++Roles and Responsibilities:++** * Campaign Execution: Build, test, and deploy end-to-end lifecycle campaigns across Push, IAM (In-App Messages), Content Cards, Email, and SMS. * Canvas Mastery: Architect complex, multi-step customer journeys using Braze Canvas, utilizing branching logic, frequency capping, and re-eligibility settings. * Personalization: Use Liquid logic and Connected Content to pull real-time data into messages for a truly 1:1 user experience. * Audience Segmentation: Define and maintain dynamic segments based on custom attributes, events, and behavioral data. * A/B Testing: Design and execute rigorous multivariate tests on copy, creative, and send-times to drive incremental lift in KPIs. * Reporting \& Analytics: Monitor campaign health and report on key metrics (CTR, Conversion Rate, Unsubscribe Rate) using Braze Current or native reporting tools. * Data Integrity: Collaborate with Engineering and Product teams to ensure the right custom attributes and events are being mapped correctly into the Braze SDK. **++Required Skills \& Qualifications++** * Hands-on Braze Experience: Minimum 4 years of experience specifically inside the Braze platform (Braze Certification is a major plus). * Technical Literacy: Comfort with HTML/CSS for email styling and Liquid templating for dynamic content. * Analytical Mindset: You don't just pull reports; you find the "why" behind the numbers. * Attention to Detail: An obsessive approach to QA---checking every link, deep link, and personalization tag before it goes live. * Lifecycle Knowledge: A deep understanding of the user journey (Onboarding, Retention, Win-back, and Loyalty). Interested candidates can mail their resume to Arti.Macha@eclerx.com. #Marketingautomation #Braze #Brazespecialist #eClerxjobs