Campaign Manager

Job description

**Basic Details:** Fill the required information about business, unit, location, position, reports to position and date of updation of JD **Business** Aditya Birla Capital **Unit** Aditya Birla Health Insurance **Location** One World Center, Mumbai **Poornata Position Number of the job** To be updated ****Reports To:**** **Poornata Position Number** 00231822 **Poornata Position Title of the job (30 characters max)** Distribution Development Strategy – Direct Sales ****Reports To:**** **Poornata Position Title** Head - Direct Sales **Function** Sales **Reports to: Function** Sales **Department** Digital Sales ****Reports To:**** **Department** Digital Sales **Designation of the Employee** Deputy Chief Manager- G2R Strategy **Designation of the Manager** Head - Direct Sales **Date of writing/updation of JD** 22 nd April 2026 - Job Purpose: Write the purpose for which the job exists (in 2-3 lines) ( Max 1325 Characters) Drive business performance and operational excellence for the Direct Channel through robust performance management frameworks, incentive governance, business analytics, profitability tracking, and recognition programs. The role will support leadership decision-making by driving performance dashboards, business insights, competition benchmarking, and key business initiatives focused on growth, productivity, and channel profitability. - Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job. Business Workforce Number (Max 254 Characters) **7200** Unit Workforce Number (Max 254 Characters) **7200** Function Workforce Number (Max 254 Characters) **4000** Department Workforce Number (Max 254 Characters) **50** Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter Management of Direct Channel performance metrics, incentive spends, productivity tracking, profitability monitoring, sales analytics, R&R governance, and competition benchmarking across multiple business lines and geographies - Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section ( (Max 3975 Characters) The Direct Channel operates in a highly competitive and rapidly evolving health insurance landscape where business growth, productivity, profitability, and customer acquisition efficiency remain key focus areas. The role requires balancing topline growth with sustainable profitability while ensuring performance governance across multiple sales teams and business segments. One of the key challenges is driving consistent performance visibility through accurate and timely dashboards, identifying productivity gaps, and enabling data-backed decision-making for leadership. The role also requires managing complex incentive structures aligned to business priorities while ensuring fairness, effectiveness, and financial prudence. Additionally, the role demands continuous analysis of market trends, channel productivity, customer behavior, and competitor practices to identify improvement opportunities and enhance business outcomes. Driving recognition and reward initiatives to improve employee engagement and sales motivation while maintaining alignment with organizational goals is another critical aspect of the role. The incumbent will work closely with Sales, Finance, HR, Operations, Product, and Analytics teams to drive business reviews, performance interventions, and key business priorities for the Direct Channel. - Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)- Maximum 10 KRAs can be updated **Key Result Areas** **(** **Max 1325 Characters)** **Supporting Actions** **(** **Max 1325 Characters)** Performance Management & Governance - Drive monthly and quarterly performance tracking across Direct Channel teams - Monitor productivity, conversion, persistency, and business quality metrics - Identify performance gaps and recommend corrective actions - Support leadership reviews through structured MIS and insights - Ensure timely closure of action items arising from business review Incentive Design & Governance - Design and manage incentive frameworks aligned to business priorities - Track incentive payouts and ensure governance and accuracy - Evaluate effectiveness of incentive programs through productivity analysis - Coordinate with HR and Finance for payout validation and closures - Recommend enhancements based on business performance trends P&L Monitoring & Business Profitability - Monitor channel profitability and business performance indicators - Analyze acquisition costs, productivity, and cost optimization opportunities - Support leadership with profitability analysis and business projections - Track budget utilization and business performance against plan - Drive data-backed recommendations for improving business efficiency Dashboarding & Business Analytics - Prepare and maintain leadership dashboards for business performance tracking - Conduct trend analysis on sales productivity, customer acquisition, and retention - Develop performance spread analysis across locations, teams, and cohorts - Generate actionable insights through data interpretation and reporting - Ensure data accuracy, consistency, and timely reporting Rewards & Recognition (R&R) Initiatives - Drive R&R programs to enhance employee motivation and engagement - Design performance-based recognition frameworks - Coordinate monthly, quarterly, a