Campaign Operations

Job description

**Role Summary/Purpose:** As AVP, Campaign Operations, you will be an integral member of Growth Marketing , you will partner with client marketing managers and internal stakeholders to identify and execute new or standard marketing campaign opportunities. You will be responsible for end-to-end omnichannel campaign operations with strong emphasis on audience strategy, segmentation, data governance, and SFMC execution. You will also play a key role in driving the evolution from offer-based campaigns to a journey-based engagement approach, using Salesforce Marketing Cloud (SFMC) capabilities to build scalable, repeatable, and compliant customer journeys. **Key Responsibilities:** - Manage marketing campaign data file processing and execution for clients, ensuring accurate targeting, suppression, and compliant outputs. - Collaborate with stakeholders on customer targeting strategy and segmentation, while ensuring data privacy, consent, governance, and records retention requirements are met. - Provide subject matter expertise in  data warehouses, segmentation reporting, suppression exclusions, and file outputs. - Work with cross-functional teams to support data collection and performance measurement, escalating risks/issues as needed and contributing to analysis on priority projects. - Build and execute omnichannel journeys in SFMC Journey Builder (entry sources, decision/engagement splits, waits, exits) aligned to strategy, eligibility rules, and compliance. - Execute email campaigns in Email Studio (setup, content assembly, test sends, QA, deployment) adhering to brand, legal, and compliance guidelines. - Manage audiences and data in SFMC using Data Extensions (create/maintain, relationships, exclusions) and segmentation using SQL Query Activities/filters/suppression rules. - Develop and operate repeatable automations in Automation Studio (imports/exports, SQL automations, extracts, standardized end-to-end campaign workflows). - Support integrations and ingestion methods (SFTP, API triggers via REST/SOAP, event-based entry) and coordinate execution readiness with upstream/downstream partners. - Monitor and troubleshoot sends/journeys/automations and maintain SFMC governance (subscriber/contact concepts, publication lists, send classifications, consent, suppression, retention) with audit-ready documentation. - Work with cross-functional teams to facilitate the data collection and performance measurement process and escalates issues as necessary and make contributions to research and analyses on priority projects within established guidelines. **Required Skills/Knowledge**: - Bachelor's degree with 4+ years of experience in Campaign Operations with strong client/customer/vendor relationship management OR in lieu of degree 6+ years of relevant experience. - Strong understanding of credit card/credit business market, specifically in campaign operations. - 4+ years of database marketing experience within financial services focusing on lifecycle/acquisition management. - Experience with CRM tools such as SAS CI / Unica / Adobe etc. - Salesforce Marketing Cloud (SFMC) experience (working knowledge required): Email Studio, Journey Builder, Automation Studio; Data Extensions, SQL Query Activities, suppression/exclusions; basic Mobile Studio exposure preferred. - Experience with Salesforce Data Cloud (D360) and/or enterprise CDPs, including identity resolution, profile/attribute management, segmentation, and activation to downstream channels (e.g., SFMC). - Working knowledge of D360 + SFMC connectivity (segment publishing/activation, event-based triggers, data refresh cadence) and data ingestion patterns (batch/SFTP, APIs, streaming/event). - Knowledge of SOAP APIs, REST APIs, real-time triggers, real-time profiles, and push notification concepts. - Experience setting up personalized campaigns delivered through digital channels. - Working understanding of Agile methodology. - Strong interpersonal skills and ability to communicate effectively and influence stakeholders at multiple levels. - Strong knowledge of SQL, UNIX, Excel; SAS knowledge preferred. - Experience with analytics languages/platforms is a plus (Python, Hadoop etc.). - Proven organizational and timeline management skills; ability to handle multiple projects simultaneously. **Desired Skills/Knowledge**: - Proven ability to manage and execute campaigns in a detail-oriented environment. - Having good understanding of Digital marketing i.e., targeting audiences via digital platforms - Demonstrated ability to develop and implement new procedures/programs. - Ability to drive initiates - Good knowledge of latest Analytical practices in the Industry - Knowledge of latest Analytics Data Visualization tools like Tableau & SAS VA. **Eligibility Criteria:** Bachelor's degree with 4+ years of experience in Campaign Operations with strong client/customer/vendor relationship management OR in lieu of degree 6+ years of relevant experience. **Work Timings:** 2 to 11 PM IST