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Job description

**Role & responsibilities** Responsible for sourcing new products and planning assortment mix based on famers demand across various geographies/Crops. Accountable for positioning various products with heavy competition. Focusing on demand generation activities for various product of the category based on unique high margin Design and Lead the execution of marketing strategy to drive sales and increase footfalls across all zones. Design & Execute promotional program by empowering the AMROs Creating Store& AMRO wise assortment plan. Ensure "Refreshment of Basket" Periodically. Lead market research for the category - New brands, demand, New vendors, pricing, competitive landscape, potential innovations, future outlook & opportunities Train the Zonal Trainers, Field staff about the New and existing products Research and understand the vendor network and get right partners on-boarded basis identified opportunities and demand patterns MIS Reporting - Product performance, Marketing effectiveness etc Conduct regular research about the consumer trends to identify need gaps in the market and bridge those areas . 1.Competition Mapping 2. Analytical Skill 3. Marketing Skill 4. Team Dynamics 5. Financial Knowledge 6.Agility **Preferred candidate profile**