Category Marketing Manager, Amazon Beauty

Job description

Amazon.in Beauty category team is seeking an analytical, creative, and highly motivated Marketing Manager to strategize, develop, execute marketing strategies.Traffic & Growth LeadershipOwn all key traffic drivers for the business lines and serve as the category advocate with central traffic and cross-category marketing (XCM) teamsDevelop deep expertise across all traffic-driving mechanisms, including onsite marketing, search, social media, performance marketing, while actively optimizing and scaling these channelsStrategic Planning & ExecutionDevelop the category's style guidelines, marketing events calendar, promotional strategies, and brand promotion packagesOwn budget planning for both category promotions (AMPP) and variable marketing initiatives (awareness campaigns, traffic drivers)Drive customer lifecycle management activities, including acquisition and retention to fuel sustainable growthCustomer & Data AnalyticsAnalyze customer cohorts and drive targeted initiatives to accelerate growth for priority segmentsAudit the traffic funnel and deliver weekly/monthly insights on gaps to topline goals, presenting findings to senior leadership both internally and externallyBrand Partnerships & ExperimentationCollaborate with internal teams and brand partners to drive experiments on brand-funded coupons, gamification, and influencer marketingDrive monetization of marketing inventory to scale brand engagement and accelerate partner growth