Channel Relationship Manager- BPD

Job description

**Role & responsibilities** **Job Description Channel Relationship Manager** **Business:** UltraTech Cement – Building Products Division (BPD) **Function:** Sales & Marketing **Qualification** – MBA or Any Graduation **4. Key Result Areas (KRAs)** **A. Consumer & Market Insights** - Track market trends and competitor activities - Gather customer feedback and share insights with Zonal Head **B. Implementation of Marketing Activities** - Ensure communication of promotional schemes across channels - Manage visibility of POP materials at retail outlets - Execute branding, advertising, and marketing campaigns - Evaluate campaign effectiveness and provide feedback - Coordinate with technical teams for product demonstrations **C. Sales Planning** - Prepare monthly product-wise and channel-wise sales forecasts - Recommend demand generation initiatives - Support annual business planning - Assist in retailer induction program design **D. Sales Execution** **1. Cement Channel** - Coordinate with TSEs for demand generation - Improve product awareness within cement sales teams - Monitor stock ageing and ensure liquidation - Drive engagement programs for channel partners **2. Non-Trade Channel** - Manage leads end-to-end and ensure conversion - Build relationships with influencers and decision-makers - Participate in events, seminars, and project discussions - Handle tendering process (identification, proposal, submission) - Coordinate technical demos, sampling, and site activities **3. Paint & Hardware Channel** - Ensure retailer onboarding through distributors - Conduct retailer training and awareness programs - Monitor and improve retailer performance - Execute regular market visits - Manage inventory ageing at retail level **E. Customer Experience & Relationship Management** - Resolve customer complaints efficiently - Conduct site visits when required - Build strong relationships with key customers and retailers - Ensure high customer satisfaction and retention **5. Key Skills Required** - Strong channel management skills - Market intelligence and sales planning ability - Stakeholder management - Negotiation and influencing skills - Technical understanding of building products (preferred) **Preferred candidate profile** Construction Chemical product Like Tiles & Adesive Product need to handle Malayalam language Mandatory