Clinical Value Specialist (Bangalore)

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position Role Clinical Value Specialist Function Marketing Reporting Lead - Clinical Value Locations Bangalore Organization Roche Diagnostics India & Neighboring Markets **Role Responsibilities:** - Clinical value markers opportunity assessment in base city for key hospitals - Own relationships with specific set of KOLs across India, engage them with the help of marketing and sales teams, visit clinical KOLs on a regular basis for commercialization discussions - Ensure follow-up and closure of commercial discussions with clinical KOLs in collaboration with lab and Roche sales team - Implement clinical marketing strategies and programs to drive procedure adoption for prioritized disease area markers by target hospitals - Develop and scale best-in-class marketing assets, programs and standards to promote the clinical value of Roche to clinicians across multiple specialties - The individual is expected to establish strong relationships with key clinicians in the healthcare arena including medical practitioners and executives of hospitals and healthcare groups, drive and grow adoption of new biomarkers for greater patient value - The individual is expected to operate in a fast-paced environment as a clinical expert leading programs, tool creation and clinical marketing strategy - Build clinical marketing scale by implementing global marketing best practices around marketing collateral development, KOL development, expert group panels etc - Build these high impact sales enablement assets such as presentations, brochures, videos and handouts - Collaborate with Product Managers in developing the consolidated customer-centric & disease-centric medical value sales dossiers, alliance value-add kits and competition rebuttals - Designing market research projects to assess attitudes from “multi-stakeholder customer accounts” as one entity - Responsible for development and execution of marketing / sales promotional campaigns for channel partners, hospitals and labs marketing departments - Development of co-branded promotional and educational material for customers - Developing specialized platforms for underserved customer segments in order to raise overall account loyalty for Roche diagnostics products - Acting as point of first reference, working collaboratively and proactively with colleagues in sales and supporting them to handle proper sales arguments in the competitive environment - Collaborate with the other members of the marketing team, Business Area in order to ensure effective/efficient business process and success - Develop relationship with corresponding hospitals and lab managements to facilitate commercialization - Conducting User Meets and innovative clinical customer engagement activities including RTMs and EGMs - Ability to travel - Up to 60% - To ensure the achievement of business targets in geographic area through effective planning and implementing of sales and marketing strategies - To ensure compliance with Corporate, Regulatory and Quality Standards, Policies and Guidelines regarding products, procedures, operations and customer contact - Establish an environment and foundation for future sales growth and teach salespeople how to sell value and solutions to end customers - Maintain a productive working partnership with other functions including marketing, logistics, finance, HR, legal, IT and service - Prepare and submit accurate, meaningful, strategic and analytical reports as requested - Evaluate market trends and gather market and competitive information - Develop direct reports to continuously improve and take on additional responsibilities - Participate in relevant industry meetings and conferences as agreed with manager - Own relationships with specific set of KOLs across India, engage them with the help of marketing and sales teams, visit clinical KOLs on a regular basis for commercialization discussions - Ensure follow-up and closure of commercial discussions with clinical KOLs - Collaborate with Product Managers in developing the consolidated customer-centric & disease-centric medical value sales dossiers, alliance value-add kits and competition rebuttals - Designing market research projects to assess attitudes from “multi-stakeholder customer accounts” as one entity - Responsible for development and execution of marketing / sales promotional campaigns for channel partners, hospitals and labs marketing departments - Development of co-branded promotional and educational material for customers - Developing specialized platforms for underserved customer segments in order to raise overall account loyalty for Roche diagnostics products - Acting as point of first reference, working collaboratively and proactively with colleagues in sales and supporting them to handle proper sales arguments in the competitive environment - Collaborate with the other members of the marketing team, Business Area in order to ensure effective/efficient business process and success - Develop relationship with corresponding hospitals and lab managements to facilitate commercialization - Conducting User Meets and innovative clinical customer engagement activities including RTMs and EGMs - Ensure alignment of organization’s strategies with the long term strategies of the large customers for bringing in a win-win sustainable growth **Who You Are:** You will have a successful and considerable proven track record in leading people, preferably acquired in the healthcare industry. To be considered for this