CLM Executive

Job description

**●Campaign Development & Execution:** Lead the creation and execution of targeted multi-channel CRM campaigns, including Email, SMS, Push Notifications, WhatsApp, and RCS, to drive customer engagement and conversion. **●Data Management & Segmentation:** Handle and analyse vast datasets (millions of records) to segment customers accurately and ensure that campaigns are targeted and personalized. Use data to fine-tune campaign performance and improve results. **●Reporting & Insights:** Develop comprehensive dashboards and reports to monitor and analyze campaign performance. Identify key trends, opportunities, and areas for optimization, providing actionable insights to improve future campaigns. **●Cross-Functional Collaboration:** Collaborate with internal teams, including Marketing, Product, and Operations, to ensure CRM activities align with overarching business goals and enhance customer experience. **●Process Improvement:** Identify and implement improvements to CRM processes and tools, ensuring they are scalable and efficient. Continuously optimize workflows for better performance and enhanced customer satisfaction. **●Ownership & Agility:** Take full ownership of CRM initiatives, adapting quickly to changes and evolving priorities in a fast-paced startup environment. Demonstrate flexibility in addressing challenges and optimising outcomes for business growth.