Content Marketing Manager

Job description

**Experience:** 4–7 years | **Location:** Bengaluru **Joining:** Immediate joiners preferred **About Onsurity** **Onsurity** is building a new-age approach to employee health and insurance, making insurance simpler, more accessible and relevant for modern businesses and their employees. We are looking for a **Content Marketing Manager** who can build content as a growth engine — across SEO, brand, sales enablement and demand generation. **What You'll Do** **Content Strategy & Execution** - Own Onsurity's content strategy across blogs, articles, long-form content, case studies, thought leadership and sales enablement. - Build content across the funnel — from awareness and organic acquisition to consideration and conversion. - Identify content opportunities based on customer insights, business priorities, industry trends and competitor analysis. - Work with internal teams and subject matter experts to turn complex topics into clear, compelling content. **SEO & Organic Growth** - Build and execute an SEO-led content strategy to grow organic traffic and qualified leads. - Conduct keyword research, identify content gaps and build topic clusters around priority business areas. - Hands-on experience with **SEMrush, Google Search Console and Google Analytics** . - Track content performance and continuously optimise existing content for rankings, traffic and conversions. - Stay updated on **AI search, GEO/AEO and how LLMs are changing content discovery** . **Sales & Business Enablement** - Work closely with Sales and Business teams to understand customer pain points, objections and use cases. - Create case studies, one-pagers, sales decks, product explainers, industry reports and other content that helps Sales convert prospects. - Develop thought leadership around insurance, employee benefits, HR, healthcare and the future of work. **Cross-functional Collaboration** - Partner closely with Product Marketing, SEO, Growth, Sales, Design and Leadership. - Bring customer and market insights back into the content strategy. - Manage projects independently from brief to execution and measurement. **What We're Looking For** - 4–7 years of experience in content marketing, content strategy, editorial or B2B marketing. - Excellent writing, research and storytelling skills. - Strong understanding of **SEO, keyword research and search intent** . - Experience using SEMrush and Google Search Console. - Ability to simplify complex topics and write for business audiences, including HR leaders and CXOs. - Strong analytical and problem-solving mindset. - Excellent stakeholder management and cross-functional collaboration skills. - **AI-first mindset** — comfortable using AI to improve research, ideation, creation, optimisation and content workflows. - Strong ownership mindset — a **go-getter who identifies opportunities and gets things done without waiting for instructions** . **Good to Have** - Experience in **insurance / insurtech / healthcare / fintech / employee benefits** . - Experience in a high-growth startup or B2B technology company. - Understanding of GEO, AEO and LLM-driven search. - Experience building content-led demand generation programs. **What Success Looks Like** You will help Onsurity build a strong content engine that **grows organic traffic, strengthens our brand authority, enables Sales and contributes directly to business growth.** If you believe content is more than just writing — it's about **deep thinking, customer understanding, distribution and measurable impact** — we'd love to hear from you.