Content Writer

Job description

**About the Role** Cuemath is looking for a **Junior Content Writer** who can create compelling, conversion-focused content across digital channels. This role is ideal for someone who enjoys writing, understands audience psychology, and is eager to learn performance marketing. You'll work across multiple formats—from **Meta and Google ads** to **landing pages, app copy, emails, push notifications, and video scripts** —while collaborating closely with the marketing and design teams. **What You'll Do** - Write engaging copy for **Meta and Google ads** to support lead generation and brand awareness campaigns. - Create content for **landing pages, websites, app store listings, emails, push notifications, and in-app messaging** . - Write **video ad scripts** , testimonial edits, UGC concepts, and performance-focused scripts. - Brainstorm multiple **hooks, headlines, CTAs, and messaging angles** for different campaigns. - Work closely with designers and marketers to create high-performing creatives. - Adapt content for different markets, including **India, US, Australia, and other international regions** . - Learn from campaign insights and feedback to continuously improve copy performance. - Use AI tools like **Claude** to brainstorm ideas, generate first drafts, and improve content quality. **What We're Looking For** - **0–2 years** of experience in **content writing, copywriting, digital marketing, or performance marketing** . - Experience writing for one or more of the following is a plus: - Meta Ads - Google Ads - Landing Pages - Email Marketing - Push Notifications - App Store Listings - Social Media Content - Strong writing, editing, and proofreading skills. - Ability to simplify complex ideas into clear, engaging, and persuasive copy. - Strong research skills and willingness to learn new content formats. - Comfortable collaborating with designers and marketing teams. - Curiosity, adaptability, and openness to feedback. **Nice to Have** - Internship or work experience in **EdTech, Consumer Apps, D2C, FinTech, or SaaS** . - Basic understanding of **performance marketing** and digital advertising. - Familiarity with **AI tools** . - Understanding of **SEO/ASO** and content optimization. - Experience writing **short-form video scripts** or social media content.