Content Writer

Job description

**Content Writer Digital** **Job Summary** The Content Writer is responsible for creating high-quality, SEO-optimised, and compliance-compliant digital content across multiple product verticals. The role focuses on driving organic traffic through strategic content creation, keyword optimisation, and identifying new content growth opportunities while collaborating with cross-functional teams. **Roles & Responsibilities** - Create and optimise digital content, including landing pages, blogs, FAQs, and product copy. - Conduct keyword research and implement on-page SEO best practices to improve search rankings and organic traffic. - Identify content gaps and recommend new content initiatives to support organic growth. - Research, write, edit, and update content based on product information and business requirements. - Ensure all content complies with regulatory and internal compliance guidelines by validating claims before publication. - Monitor content performance and refine strategies using SEO and traffic insights. - Collaborate with Product, SEO, Development, Compliance, and Content teams to deliver accurate and effective content. - Develop content across multiple product verticals as assigned and adapt to changing business priorities. - Support content quality by reviewing and refining content to maintain consistency, clarity, and brand tone. - Stay updated on SEO trends, content marketing best practices, and digital content strategies