Copywriter - Mainline

Job description

Copywriter – Mainline **Location:** Mumbai **Experience:** 2–3 years **Employment Type:** Full-time About the Role We are looking for a **Copywriter** with a strong command of language and a passion for storytelling to work on **mainline advertising campaigns** . The ideal candidate should be able to develop sharp, memorable ideas and translate them into compelling communication across traditional and digital platforms. Key Responsibilities - Develop **campaign ideas, concepts, taglines, headlines, scripts, and long-form copy** . - Work closely with Art Directors, Creative Directors, and other creative teams to develop integrated campaigns. - Write for **TV, print, OOH, radio, digital, social media, and other brand touchpoints** . - Turn creative briefs and consumer insights into strong communication ideas. - Develop campaign narratives and ensure consistency across multiple formats. - Present and articulate creative ideas to internal teams and clients. - Research brands, categories, audiences, and cultural trends to develop relevant communication. - Collaborate with strategy and account teams to understand brand objectives and communication challenges. - Edit and refine copy based on feedback while maintaining the core creative thought. - Stay updated on advertising trends, culture, conversations, and emerging formats. Requirements - 2–5 years of experience as a **Copywriter** in an advertising agency or creative setup. - Strong understanding of **mainline advertising and integrated campaigns** . - Excellent command of English with strong grammar and vocabulary. - Ability to think conceptually and develop ideas beyond just writing. - Strong storytelling and communication skills. - Ability to write across different formats and tones of voice. - Strong understanding of brand communication and consumer behaviour. - Ability to work under tight deadlines and manage multiple projects. - A portfolio showcasing **campaign-led/mainline work** is essential. Good to Have - Experience working on **TV commercials, print campaigns, OOH, radio, and integrated campaigns** . - Experience with award-led creative work. - Strong understanding of pop culture and current trends. - Experience working with multiple categories and brands.