Creative Copywriter

Job description

At Plum, we use AI.It helps us think faster, explore more directions, break the creative block, and catch the obvious stuff. It doesn't know what it feels like to write nineteen headlines, hate all of them, and find the twentieth one at 1:00 pm. Because you refused to stop.It doesn't fall in love with a molecule and figure out how to make a customer fall in love with it too. It doesn't know the difference between a sentence that's correct and a sentence that's *alive.* That's where you come in! **What you'll actually do** Write. Across formats, across moods, across a brand voice that refuses to sound like everyone else's brand voice. Some days it's a product page that has to explain niacinamide without putting anyone to sleep. Some days it's a headline that has to stop a thumb mid-scroll. Some days the copy isn't supporting the campaign — it *is* the campaign, and that's the day we live for. **What you bring** - At least 2 years of writing that wasn't written by a template (or by ChatGPT pretending to be you) - A voice that can shapeshift — funny in one line, sincere in the next, never both by accident - An unreasonable attention to small things: the comma, the word, the white space - A genuine curiosity about chemistry, skin, people, and why they buy what they buy - The instinct to know when an idea is precious and when it's just precious to *you* — and the guts to kill the second kind **The fine print** **Location:** Thane. Please apply only if that actually works for you — we'd rather have you in the office for a creative discussion! **Why Plum, really** Because here, words aren't a checkbox after the "real" work is done. We obsess over what they mean and how they land — not just how they rank. You'll have the freedom to experiment, the weight of owning what you make, and a chance to shape how millions of people in India and beyond experience this brand. You might even leave a better writer than you arrived.