Creative Designer

Job description

**Business**: Juices & Dairy Beverages **Location:** Bangalore **Department:** Marketing - Foods Business Division **Role Overview** We are looking for a dynamic and detail-oriented Creative Designer to support the Juices & Dairy Beverages business across packaging, digital consumer communication, e-commerce visibility, and activation creatives. The role requires someone who can translate brand strategy into compelling visual communication across both online and offline touchpoints. The designer will work closely with brand teams, agencies, packaging development teams, and e-commerce stakeholders to deliver high-quality creative assets with speed and consistency. **Key Responsibilities** **1. Packaging Design & Artwork Development** - Develop packaging creatives and artwork adaptations for new product launches, renovations, limited editions, and pack changes across juices and dairy beverages. - Work on label designs, claims placement, typography, visual hierarchy, and pack communication. - Coordinate with printers, repro agencies, and packaging development teams for final artwork readiness. - Ensure packaging compliance with regulatory and legal requirements. - Manage versioning and adaptation across SKUs, pack sizes, and formats. **2. Digital & Consumer Communication Creatives** - Create engaging creatives for digital-first campaigns across social media, performance marketing, and brand campaigns. - Develop short-form motion creatives/videos for consumer communication. - Design statics, GIFs, reels assets, and visual storytelling formats for platforms like Instagram, YouTube, Meta, etc. - Ensure consistency of brand identity across all consumer-facing communication. **3. E-commerce & Quick Commerce Visibility** - Design banners, A+ content, thumbnails, product imagery, and campaign creatives for e-commerce and q-commerce platforms. - Support seasonal campaigns, visibility events, and platform-specific creative requirements. - Optimize creatives for conversion, visibility, and shopper engagement. **4. CPAs & Activation Support** - Create statics and communication materials for consumer promotions and activations. - Support BTL/retail activations with posters, danglers, standees, and POSM creatives. - Adapt campaign master creatives into multiple execution formats. **5. Brand & Creative Management** - Maintain consistency in brand guidelines across all touchpoints. - Collaborate with brand managers to understand business objectives and convert briefs into impactful designs. - Manage multiple projects simultaneously while adhering to timelines. **Required Skills & Qualifications** **Education** - Bachelors degree/diploma in Graphic Design, Visual Communication, Fine Arts, or related field. - Experience - 25 years of experience in creative design, preferably in FMCG, beverages, food, or consumer brands. - Experience in packaging design and digital content creation is strongly preferred. **Technical Skills** - Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro). - Understanding of packaging artwork processes and print production. - Knowledge of motion graphics/video editing is preferred. - Familiarity with e-commerce creative requirements is a plus. **Core Competencies** - Strong aesthetic sense and attention to detail. - Ability to think consumer-first and create impactful visual storytelling. - Strong execution speed with high ownership. - Ability to manage multiple stakeholders and deadlines. - Good understanding of FMCG branding and communication. **Preferred Candidate Profile** - Experience working on food/beverage brands. - Understanding of youth-focused and mass-market communication styles. - Ability to balance creativity with commercial objectives. - Comfortable working in a fast-paced launch-oriented environment. **Key Deliverables** - Packaging artworks for launches and renovations - Digital campaign creatives and videos - E-commerce banners and visibility assets - CPAs and activation statics - Brand communication adaptations across formats **Reporting To** Brand Manager / Senior Brand Manager **Team Interaction** - Brand Teams - Packaging Development - Sales & E-commerce Teams - External Creative & Repro Agencies - Legal & Regulatory Teams - Candidates preferred from education background from NIFT, NID colleges and with some experience in designing packaging artworks as well.